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  3. Because of its potential for cutting costs, the distribution step in the marketing process is receiving more attention. Distribu

Because of its potential for cutting costs, the distribution step in the marketing process is receiving more attention. Distribu

admin2011-01-17  65
问题     Because of its potential for cutting costs, the distribution step in the marketing process is receiving more attention. Distribution involves warehousing, transporting and keeping inventory of manufactured products. Take an everyday product like fabric softener. After it comes off the assembly line, it’s packed in cartons and tracked to warehouses around the country. When orders come in from retailers, the fabric softener is delivered to supermarket shelves. This is distribution.
    Probably the most crucial area for controlling costs is inventory. Companies don’t want to overproduce and have unsold stock of their product piled up in warehouses.  Wholesale companies and large retail chains employ several techniques for inventory control. This is where the computer revolution really had an impact. Computerized information systems give precise and up-to-date accounts of inventory on hand. And the field of distribution offers good entry- level jobs for persons with training in computer programming or data processing.
    Overseeing the whole area of distribution is the distribution manager. This job is becoming increasingly important and can lead to an executive position.
Why does the writer mention fabric softener?
选项 A、To advertise a new product.
B、To show how companies set the price of an item.
C、To explain why companies must keep costs down.
D、To illustrate how the distribution process works.
答案D
解析 先找到题干中的fabric softener在文章中出现的地方，再正确理解前后的句子，就可以确认答案。注意第1段的最后一个总结句子(This is distribution．)，fabric softener是说明distribution的一个实例。
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