For the sake of their economic success, your children will have to face less stability in their jobs.

It may not be possible for your children to earn a high income, and live near you. With the globalization of the economy, it is even possible that your children will have to live outside the country if a high salary is of supreme importance to them.

They’ve been referred to as Homelanders, having grown up under the specter of terrorism. They’ve also been labeled the Plurals, for their historic diversity, as well as the Founders, at least by MTV. Whatever we end up naming them, marketers and academics are turning their attention to this group.