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  3. Coca-Cola has always been more focused on its economic bottom line than on global warming, but when the company lost a profitabl

Coca-Cola has always been more focused on its economic bottom line than on global warming, but when the company lost a profitabl

admin2014-12-12  99
问题     Coca-Cola has always been more focused on its economic bottom line than on global warming, but when the company lost a profitable operating license in India because of a serious water shortage there in 2004, things began to change. Today, after a decade of increasing damage to Coke’s balance sheet as global droughts dried up the water needed to produce its soda, the company has embraced the idea of climate change as an economically disruptive force.
    "Increased droughts, more unpredictable variability, 100-year floods every two years," said Jeffrey Seabright, Coke’s vice president for environment and water resources, listing the problems that he said were also disrupting the company’s supply of sugar cane and sugar beets(甜菜). "When we look at our most essential ingredients, we see those events as threats."
    Coke reflects a growing view among American business leaders and mainstream economists who see global warming as a force that contributes to lower GDP’s, higher food and commodity costs, broken supply chains and increased financial risk. Their position is at striking odds with the longstanding argument, advanced by the coal industry and others, that policies to curb carbon emissions are more economically harmful than the impacts of climate change.
    In Washington, the World Bank president, Jim Yong Kim, has put climate change at the center of the bank’s mission, citing global warming as chief contributor to rising global poverty rates and falling GDP’s in developing nations. In Europe, the Organization for Economic Cooperation and Development, the Paris-based club of 34 industrialized nations, has begun to warn of the steep costs of increased carbon pollution.
    Nike, which has more than 700 factories in 49 countries, many in Southeast Asia, is also speaking out because of extreme weather that is disrupting its supply chain. In 2008, floods temporarily shut down four Nike factories in Thailand, and the company remains concerned about rising droughts in regions that produce cotton, which the company uses in its athletic clothes.
    Both Nike and Coke are responding internally: Coke uses water-conservation technologies and Nike is using more synthetic material that is less dependent on weather conditions. At Davos and in global capitals, the companies are also lobbying governments to enact environmentally friendly policies.
What actions does Nike take to tackle the problem?
选项 A、Using more man-made materials.
B、Reducing carbon emissions.
C、Enacting environmentally friendly policies.
D、Applying water-conservation technologies.
答案A
解析 文中最后两段均提到Nike，其中最后一段提到该公司应对环境问题所采取的措施。该段第1句末提到，Nike更多地使用人工合成的材料(synthetic material)，A中的man-made与synthetic意思相近，故A为本题答案。
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