2. 外语
  3. In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the

In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the

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问题 In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.
A Product package: the importance of packaging products appropriately
B Staff management: how to achieve and maintain high motivation among workforce
C Development objectives: hour to set objectives for the company
选项
答案A. Product package: the importance of packaging products appropriately In recent times, numerous factors have made packaging an important marketing tool. Increased competition and clutter on retail store shelves means that packages now must perform many sales tasks—from attracting attention, to describing the product, to making the sale. Companies are realizing the power of good packaging to create instant consumer recognition of the company or brand. B. Staff management: how to achieve and maintain high motivation among workforce Employees tend to be more satisfied with their jobs if they are provided (1) compensation that is aligned with their performance, (2) job security, (3) a flexible work schedule, and (4) employee involvement programs. Firms should offer job security, compensation that is tied to employee performance, more flexible work schedules, and more employee involvement programs. To the extent that job satisfaction can motivate employees to improve their performance, firms may be able to a higher production level by providing greater job satisfaction. C. Development Objectives: how to set objectives for the company SMART illustrates the 5 characteristics of an efficient objectives it stands for Specific— Measurable—Attainable—Relevant—Timely. 1. Be SPECIFIC! When it comes of business planning, "specific" illustrates a situation that is easily identified and understood. It is usually linked to some mathematical determinant that imprints a specific character to a given action: most common determinants are numbers, ratios and fractions, percentages, frequencies. In this case, being "specific" means being "precise". 2. Be MEASURABLE! When we say that an objective, a goal, must be measurable, we mean there is a stringent need to have the possibility to measure, to track the action(s) associated with the given objective. 3. Be ATTAINABLE! It is understood that each leader will want his/her company / unit to give outstanding performances) this is the spirit of competition and such thinking is much needed. However, when setting objectives, one should deeply analyze first the factors determining the success or failure of these objectives. 4. Be RELEVANT! The quality of an objective to be "relevant" refers to setting appropriate objectives for a given individual or team: you need to think if they can truly do something about it or is it irrelevant for the job they perform. 5. Be TIMELY! Any usable and performable objective must have a clear timetable of when it should start and/or when it should end. Without having a timeframe specified, it is practically impossible to say if the objective is met or not.
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