首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Public Relations Public relations is a broad set of planned communications about the company, including publicity releases,
Public Relations Public relations is a broad set of planned communications about the company, including publicity releases,
admin
2014-07-13
46
问题
Public Relations
Public relations is a broad set of planned communications about the company, including publicity releases, designed to promote goodwill and a favorable image.
Publicity then is part of public relations when it is initiated by the firm, usually in the【C1】______ of press releases or press conferences. Since public relations involves communications with stockholders, financial analysts, government officials, and other noncustomer groups, it is usually【C2】______outside the marketing department, perhaps as a staff department or outside consulting firm reporting to top management. This organizational placement can be a【C3】______because the public relations department or consultant will likely not be in line with marketing efforts. Poor communication and no coordination can be the【C4】______. Although the basic purpose of public relations is to provide positive influence 【C5】______the public image, this influence generally may be less than【C6】______provided by the other components of the public image mix.
Publicity may be in the form of news releases that have【C7】______overtones for the company initiated by the public relations department. Publicity on the other【C8】______should not be divorced from the marketing department, as it can【C9】______a useful adjunct(辅助)to the regular advertising. 【C10】______not all publicity is initiated by the firm;some can【C11】______from an unfavorable press as a reaction to certain actions or lack of【C12】______that are controversial or even downright ill-advised.
The【C13】______we wish to emphasize is that a firm is deluding(自欺)itself if it thinks its public relations function, whether within the company or an outside firm, can take【C14】______of public image problems and opportunities. Many of these have to do with the way the【C15】______does business, such as its product quality, the servicing and handling of complaints, etc.
【C14】
选项
A、charge
B、over
C、care
D、note
答案
C
解析
take care of是固定搭配,意思是“负责,处理”,符合句意。take charge of掌管,接管,控告;take over接管;take note of注意到。
转载请注明原文地址:https://www.kaotiyun.com/show/q7Fd777K
本试题收录于:
职称英语综合类B级题库职称英语分类
0
职称英语综合类B级
职称英语
相关试题推荐
TheprofoundchangeintheeconomicrelationshipbetweenAmericansandtheirpetshasbeencausedbythefactthat______.The
TheprofoundchangeintheeconomicrelationshipbetweenAmericansandtheirpetshasbeencausedbythefactthat______.The
Geographyisthestudyoftherelationshipbetweenpeopleandtheland.Geographers(地理学家)compareandcontrast(51)placesonthe
Geographyisthestudyoftherelationshipbetweenpeopleandtheland.Geographers(地理学家)compareandcontrast(51)placesonthe
BenefitPaymentstoAmericanWorkersGermanChancellor(首相)OttoVonBismarckmaybemostfamousforhismilitaryanddiploma
HowOurMemoryWorksTrytoimaginealifewithoutamemory.Itwouldbeimpossible.Youcouldnotusealanguage,becausey
A.everythingB.agreatsuccessC.atremendousfailureD.nothingE.manyfirstsF.quitepossibleInMir,theUSastronauts
InBritainandmanyothercountriesappraisalisnowatoolofmanagement.
Aboutonequarteroftheworkersinthecountryareemployedinfactories.
随机试题
A.嗜酸性粒细胞增多B.淋巴细胞增多C.中性粒细胞增多D.嗜碱性粒细胞增多E.红细胞增多过敏性疾病多有【】
关于口腔颌面部间隙感染的描述错误的是
如图所示,杆AC在自由端A受荷载P作用,而在截面B受中间荷载2P作用,则截面1一1、2.2上的轴力分别为()。
( )是指一名上级管理人员所直接管理的下级人数。
相比较而言,下列()最容易引发操作风险。
世界上最早使用麻醉剂的是我国古代的()。
新课程标准下,单元教学计划是指()。
有如下程序:#includeusingnamespacestd;classMyClass{public:MyClass0{++count;}~MyClass0{一count;}
TheColdPlacesTheArcticisapolarregion.ItsurroundstheNorthPole.LikeAntarctica,theArcticisalandofice
From:CorporateRelations-LondonTo:CorporateEmployeesSent:Friday,08April20-12:22:07P.M.Subject:RevisedCodeofEt
最新回复
(
0
)