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  3. With many European economies showing slow growth, the retail sector is coming under increasing pressure to improve its service a

With many European economies showing slow growth, the retail sector is coming under increasing pressure to improve its service a

admin2013-01-20  58
问题     With many European economies showing slow growth, the retail sector is coming under increasing pressure to improve its service and do more to meet consumers’ demands.
    Is the customer always right? The answer, it seems, depends on which country you are in. Shopping is very much a part of a country’s culture, and attitudes to shopping and consumers vary from country to country just as much as climate or taste in food. From the air-conditioned order of American malls to the disorder of African markets, the way we shop shows the way we see ourselves and our relationships with other people.
    Recent economic hardship has given the consumer increased power in Europe as retailers fight to win their share of reduced disposable income. This has meant falling prices, plenty of special offers and a re examination of what customer service really means. People often paint to America as an example of sophisticated customer service. In restaurants in the south of the U. S. A., for example, waiters compliment you on your clothes, ask about your day, compliment you on the wisdom of your order and then return every ten minutes to refill your glass and make sure that everything is to your satisfaction. Anyone who has waited 30 minutes to be served in a restaurant might well dream of such attention, but do Europeans really want US style service? As a friend of mine once told me, "By the end of the evening I had spent as much time talking to the waiter as to my wife." It is a question of expectations. Different nationalities expect different types of service.
    Attitudes to service are, of course, affected by employers’ attitudes to their workers. As American sales and service personnel are heavily dependent on commission and tips, they have more motive to provide more service. But is this fair? Do we think it is fair to ask shop assistants to work late evenings, Sundays and 12 hour shifts? Does it fit in with our picture of society? It might not be a case of "Is the customer always right?" but a case of "How much service is it fair to expect?"
What is the waiter unlikely to do ff you have dinner in a restaurant of southern America?
选项 A、Complimenting you on your dressing.
B、Praising your wise choice of the food.
C、Giving their regards to you.
D、Examining the quality of the food for you.
答案D
解析 文章第三段提到“在美国南部的饭店，服务生会用很多方式表明他们的优良服务，比如：称赞你的服装，问候你这一天的情况，称赞你点东西很明智，而且每十分钟过来一次给你的杯子斟满酒，总之，他们要尽量让你对一切都感到满意。”在众多服务项目中，只有选项“D——为你检查食物质量”没有提到，因此，这一项是错误的。
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