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  3. October 1 Mr. Nicholas Poulos President Poulos Manufacturing Company 8 Ypsilan Street, GR-10675, Kolonaki, Athens, Greece Dear M

October 1 Mr. Nicholas Poulos President Poulos Manufacturing Company 8 Ypsilan Street, GR-10675, Kolonaki, Athens, Greece Dear M

admin2014-01-06  49
问题 October 1
Mr. Nicholas Poulos
President
Poulos Manufacturing Company
8 Ypsilan Street, GR-10675,
Kolonaki, Athens, Greece
Dear Mr. Poulos,
Here are the sales figures that you asked for.
Product: S-7 Engine (in thousands of units)

The reason that the sales figures for Sweden are lower than those for Finland, Norway and Germany is our company has launched extensive advertising campaigns in Finland, Norway and Germany, but not in Sweden. Next year we will launch an extensive advertising campaign in Sweden. However, the situation is Sweden is more complicated than the situations of the aforementioned countries because of extremely strict advertising regulations in that country.
To be honest, I don’t think we should expect the same kind of success in Sweden that we’ve seen in the other countries.
Cordially,
Patricia Porter
Patricia Porter, Sales Manager
                           FAX TRANSMISSION
TO: Patricia Porter
FROM: Nicholas Poulos
DATE: October 11
RE: Sales Figures
I understand your concern about the situation in Sweden. Needless to say, I’m disappointed with the sales figures in Sweden. One marketing researcher at our company has tried to persuade me to stop conducting business in Sweden because of the difficulties created by strict advertising regulations.
While I admit that there are problems, I don’t agree that they cannot be solved. I’ve reviewed various new proposals for increasing sales in Sweden, and feel that we should do a feasibility study before adopting them.
According to Ms. Porter, what is the reason for slow sales in Sweden?
选项 A、The competition with the other countries has posed problems.
B、There has not been wideranging promotion of the product in Sweden.
C、The plan for an extensive advertising campaign in Sweden failed.
D、Advertising regulations in Sweden are being revised.
答案B
解析 (第一篇文章)波特先生提到，与挪威，芬兰和德国情况不同，“由于在瑞典无法进行广泛宣传活动(…but not in Sweden)”，因此在挪威的销售情况不佳。所以(B)项无法在挪威进行广泛的产品促销活动为正确答案。
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