2. 外语
  3. To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma

To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma

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问题     To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated【C1】______on the efficient production of goods, and then relied on "【C2】______salesmanship" to move as much of these goods as possible. Such production and【C3】______focuses on the needs of the seller to produce goods and then【C4】______them into money.
    Marketing,【C5】______, focuses on the wants of consumers. It begins with first analyzing the【C6】______and demands of consumers and the producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that【C7】______trying to sell【C8】______is easiest to produce or buy for resale, the makers and dealers first【C9】______to find out what the consumer wants to buy and then【C10】______making it【C11】______for【C12】______.
    This concept does not imply that business is benevolent or that consumer satisfaction is given【C13】______over profit in a company. There are always【C14】______to every business transaction — the firm and the customer — and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is【C15】______understanding and catering to customers.
    A(n)【C16】______example of the importance of catering to the consumer【C17】______itself in mid-1985, when Coca Cola changed the flavor of its drink. The【C18】______of the new flavor by a【C19】______portion of the public【C20】______a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
【C4】
选项 A、alter
B、modify
C、convert
D、switch
答案C
解析 词汇题。词义辨析题。这几个词都含有变化的意义，其中alter意为“变更，更改，修改”，指在某些方面做出改变，但不失去本质的东西，如：He altered his will after heheard the news．他听到那个消息后，修改了遗嘱。modify也表“变更，修改”，但强调为适应新需要而进行的改变，如：In the newsituation，they promised to modify the termsof the contract．面临新情况，他们答应修正合同条款。switch“改变，转变”，指一种事物到另一种事物的转换，常用switch from…to…，如：You’d better switch the conver-sation to a lighter subject．你最好把谈话转移到一个更轻松的话题上。convert“变换”，指使某物转变成另一种形式、物质、状态等，常用convert into，如：Such high temperature cannot convert water into ice．这么高的温度不能将水变成冰。本句的含义为将这些生产出来的产品转化为货币的形式，根据以上对各选项的分析，convert不仅含义与其相符。用法也与本句相符，因此，为正确答案。
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