2. 外语
  3. The appeal of advertising to buying motives can have both【B1】______ and positive effects. Consumers may be【B2】______ to buy a pr

The appeal of advertising to buying motives can have both【B1】______ and positive effects. Consumers may be【B2】______ to buy a pr

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问题     The appeal of advertising to buying motives can have both【B1】______ and positive effects. Consumers may be【B2】______ to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel【B3】______ for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
    Sometimes advertising is【B4】______ misleading. A few years ago a brand was 【B5】______to dieters with the message that there were fewer calories in every slice. It 【B6】______ that the bread was not dietetic, but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
    On the positive side, emotional appeals may【B7】______ a consumer’s real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that【B8】______ is protected by insurance makes the purchase of insurance a【B9】______ investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will【B10】______ the advertising.
【B6】
选项
答案turned out
解析 此空是空格所在句主句的谓语部分，后面的that从句作宾语。turn out“结果是”。由于上下文的时态均是过去时，故此处的turn要用过去式，要加-ed。
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