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  3. Advertising informs consumers about new products available on the market. It gives us information about everything from toothpas

Advertising informs consumers about new products available on the market. It gives us information about everything from toothpas

admin2013-02-05  64
问题     Advertising informs consumers about new products available on the market. It gives us information about everything from toothpaste to computers and cars. But the "information" it provides is actually very often "misinformation". It tells us the products’ benefits but hides their disadvantages. Advertising not only leads us to buy things that we don’t need and can’t afford, but it also confuses our sense of reality.
    Advertisers use many methods to get us to buy their products. One of their most successful methods is to make us feel dissatisfied with ourselves and our imperfect lives. Advertisements show ns who we aren’t and what we don’t have. Advertisements make us. afraid that people won’ t like us if we don’ t use the advertised products.
    If fear is the negative(消极的)motive for buying a product, then wanting a good serf-image is the positive reason for choosing it. Each of us has a mental picture of the kind of person we would like to be. Advertises get psychologists to study the way consumers think and their reasons for choosing one brand instead of another. These experts tell advertisers about the motives of fear and self-image. They also inform them about recent studies with colors and words.
    Many people believe that advertising does not affect them. They know that there is freedom to choose. Unfortunately, they probably don’t realize the powerful effect of advertising. They may not understand advertisers spend billions of dollars each year on aggressive(过分的)competition for our money, and they are extremely successful.
选项 A、To introduce people the feature of the goods.
B、To have people buy new products on the market.
C、To make people know how to use the products.
D、To tell people how to save money while buying goods.
答案B
解析 本题为主旨题。整篇文章从头至尾介绍的就是广告的意义与功能以使消费者购买产品，故答案为B。
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本试题收录于： 大学英语三级A级题库大学英语三级分类
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