2. 外语
  3. Write an answer to one of the questions 2-4 in this part. Write your answer in 200-250 words. 1. • Your company recently sponsor

Write an answer to one of the questions 2-4 in this part. Write your answer in 200-250 words. 1. • Your company recently sponsor

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问题 Write an answer to one of the questions 2-4 in this part. Write your answer in 200-250 words.
1. • Your company recently sponsored a national event for the first time and your manager has asked you to write a report on this.
• Write your report for your manager, including the following information:
• a brief description of the event
• which aspects of the event were particularly successful and why
• the benefits to the company of sponsoring the event
• what needs to be done before considering further sponsorship.
选项
答案Sample C Report on the first Dell-sponsored ’Bol d’ Or Cup’ Introduction The aim of this report is to summarize our first ’Bol d’ Or Cup’ and to demonstrate its benefits for our company. Findings There are four key findings which will be developped in this report: the description of the event, the aspects which were successful, the benefits we took and the further needs in this branch. The Bol d ’Or Cup usually takes place in Geneva in june every year. The most beautiful and the most recent boats are competing there to gain marvellous prices. There are only sailing boats that attend this Cup and this is always a good occasion to see the last innovations. Dell decided for the first time to sponsor this event: every boat had the Dell logo and a lot of gifts were offered: computers, notebooks, printers, webcams etc. We had invited our most important customers to watch the boats, some of them competed as well as a sailing team. The account managers were present as well, they could link business and leisure, meet new contacts, which was very positive for both. Everybody was very satisfied with this event and of course with Dell’s participation. It brought us an increasing awareness on the market and gave us a positive image of a motivated and engaged manufacturer. We want to go on on sponsoring this event but we have to consider the future costs for next year even if the first event was a real success. Conclusion It’s clear that Dell’s first sponsorship of the Bol d’Or Cup was positive: better awareness of the brand, interesting meetings. But the cost of this type of event is high and therefore needs to be measured for the future. Band 3 This is a good achievement of the task and a well-organised answer. However, the frequency of non-impeding errors keeps it at a band 3.
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