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  3. Television pitchmen for products like Pajama Jeans and lighted slippers once tried to get viewers to place their orders by phone

Television pitchmen for products like Pajama Jeans and lighted slippers once tried to get viewers to place their orders by phone

admin2022-01-04  92
问题     Television pitchmen for products like Pajama Jeans and lighted slippers once tried to get viewers to place their orders by phone. And then they【C1】________to getting products into retail outlets with labels that screamed "As Seen on TV."【C2】________, they are trying to make impulse buying even easier by【C3】________with new technologies.
    Mr. Harrington, one of the "sharks" on ABC’s "Shark Tank," where entrepreneurs pitch their ideas to direct response executives, bought AsSeenOnTV.com and its【C4】________telephone number in June. The company, which says it has more than two million customers and 700,000 e-mail subscribers, is【C5】________technologies that use cellphones and【C6】________controls to enable purchases directly from a television set.
    Daily Web videos【C7】________product demonstrations are also being produced, and Facebook pages where users can buy products directly are expected to start【C8】________before the end of the year. "We anticipate most of our sellers being excited about this as a whole new way to generate products and【C9】________, " Mr. Harrington said. AsSeenonTV.com lists 650 products from【C10】________sellers.
    In the online videos, spokesmen like the former professional wrestler Hulk Hogan and some famous entertainers will【C11】________product demonstrations. "It’s much like what makes a home shopping network work—it’s a visual, it’s storytelling, it’s presenting and bringing the products to life," Mr. Harrington said.
    Another development will let viewers use ordinary distant controls to buy products【C12】________a television screen by clicking a【C13】________that opens a purchase window. Advertisers will also be able to【C14】________which commercials led to purchases. The goal, the chief executive of Delivery Agent Mr. Fitzsimmons said, is to have a "widespread【C15】________mechanism for television."
    Direct response marketers say they are【C16】________watching the new technologies. Realizing that television only is not【C17】________, they refer to web at the same time.【C18】________online, marketers can sell products more cheaply since they eliminate the【C19】________for someone to take a phone order. "Television marketing【C20】________consumers to go to the Web and make purchases online or make purchases to their phone," Mr. Harrington said.
【C2】
选项 A、Instead
B、Now
C、Thus
D、Likewise
答案B
解析 本段讲到电视广告员推销产品方式的不断转变：首先是吸引观众电话下单，然后把产品转到零售端口。由此可推测，使用新技术促进入们购物是当今努力的方向，选B项Now“现在”。A项Instead单独用时，意为“反而；却”，表明与之前的完全相反，而这里只提到新技术提高购买欲望，与前面的做法并没有特别大的反差。C项Thus“因此”表因果关系，而前面没有提到任何关于为何使用新技术的原因。D项Likewise“同样地”表明前后做的事基本相同，而新技术显然与之不同。
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