首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
财经
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them
admin
2015-01-08
81
问题
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It’ s iniquitous," they say, "that this entirely unproductive industry(if we can call it that)should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays ..."
The poor old consumer! He’ d have to pay a great deal more if advertising didn’ t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read.
Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bye-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the"small ads." which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’ s the best advertisement for advertising there is!
Why do the critics criticize advertisers? ______
选项
A、Because advertisers often brag
B、Because critics think advertisement is a "waste of money"
C、Because customers are encouraged to buy more than necessary
D、Because customers pay more
答案
A
解析
第一段中第二句“Their critics seem to resent them because they have a flair for self-promotion”说批评是因为广告商太会自我吹嘘。A选项说因为广告商经常吹牛,符合文章的意思。B选项说因为广告浪费钱,虽然文中有提到,但是不是批评的原因。C选项说因为顾客被鼓励去买很多不需要的东西,属于推理过度。D选项说因为顾客花的钱更多了,和B选项一样不是批评的原因。所以答案选A。
转载请注明原文地址:https://www.kaotiyun.com/show/oDgc777K
本试题收录于:
英语题库银行系统招聘考试分类
0
英语
银行系统招聘考试
相关试题推荐
Ingeneral,oursocietyisbecomingoneofgiantenterprisesdirectedbyabureaucraticmanagementinwhichmanbecomesasmall,we
Ingeneral,oursocietyisbecomingoneofgiantenterprisesdirectedbyabureaucraticmanagementinwhichmanbecomesasmall,we
Shoppinghasalwaysbeensomethingofanimpulseactivity,inwhichobjectsthatcatchourfancvwhilestroilingareimmediately
Shoppinghasalwaysbeensomethingofanimpulseactivity,inwhichobjectsthatcatchourfancvwhilestroilingareimmediately
refertothefollowingarticle.Proponentsofdifferentjazzstyleshavealwaysarguedthattheirpredecessor’smusicalstyledi
refertothefollowingarticle.Proponentsofdifferentjazzstyleshavealwaysarguedthattheirpredecessor’smusicalstyledi
Proponentsofdifferentjazzstyleshavealwaysarguedthattheirpredecessor’smusicalstyledidnotincludeessentialcharacte
随机试题
体位设计与影像质量之间的关系,不受其影响的因素是
患儿女性,12岁,因“高热,多发口腔溃疡,双膝关节肿痛10天”就诊。当地医院予以抗感染治疗后,发热症状减轻,颜面部出现暗红色皮疹,部分融合成片,伴脱发,当地考虑药物过敏反应,静脉滴注地塞米松后皮疹较前明显好转。但仍有低热,口腔溃疡,进一步就诊。查体:体温3
1978年,世界银行、国际咨询工程师联合会对项目的总建设成本做了统一规定,下面不属于总建设成本内容的一项是( )。
地震荷载是大坝遭受地震时所承受的荷载,包括().
基金合同不约定()的权利和义务。[2015年12月真题]
银行业从业人员()为其他岗位人员代为履行职责或将本人工作委托他人代为履行。
财产保险是以财产及其有关利益为()的保险。
有关研究表明,手机比电脑更伤人,因为手机屏幕小,玩手机时注意力更投入,目不转睛,因此更伤眼。使用电脑时,人们的肢体还能活动活动,可是“手机控”往往很少活动,这对身心健康更为不利。如果以下各项为真,最能削弱上述论断的是()。
Justtellmewhatsubjectyou’dlikemeto______sothatIcouldgetsomenotesready.
A、 B、 C、 D、 B由前四图可看出,第三图由前两图构成,所以图三去掉图四即得图五。故选B。
最新回复
(
0
)