2. 外语
  3. Ricci, 45, is now striking out on perhaps his boldest venture yet. He plans to market an English-language edition of his elegant

Ricci, 45, is now striking out on perhaps his boldest venture yet. He plans to market an English-language edition of his elegant

admin2014-01-07  51
问题     Ricci, 45, is now striking out on perhaps his boldest venture yet. He plans to market an English-language edition of his elegant monthly magazine, FMR, in the United States. Once again the skeptics are murmuring that the successful Ricci has headed for a big fall. And once again Ricci intends to prove them wrong.
    Ricci is so confident that he has christened his quest "Operation Columbus" and has set his sights on discovering an American readership of 300,000. That goal may not be too far-fetched. The Italian edition of FMR—the initials, of course, stand for Franco Maria Ricci—is only 18 months old. But it is already the second largest art magazine in the world, with a circulation of 65,000 and a profit margin of US$500,000. The American edition will be patterned after the Italian version, with each 160-page issue carrying only 40 pages of ads and no more than five articles. But the contents will often differ. The English-language edition will include more American works, Ricci says, to help Americans get over "an inferiority complex about their art." He also hopes that the magazine will become a vehicle for a two-way cultural exchange— what he likes to think of as a marriage of brains, culture and taste from both sides of the Atlantic.
    To realize this vision, Ricci is mounting one of the most lavish, enterprising—and expensive promotional campaigns in magazine-publishing history. Between November and January, eight jumbo jets will fly 8 million copies of a sample 16-page edition of FMR across the Atlantic. From a warehouse in Michigan, 6.5 million copies will be mailed to American subscribers of various cultural, art and business magazines. Some of the remaining copies will circulate as a special Sunday supplement in the New York Times. The cost of launching Operation Columbus is a staggering US$5 million, but Ricci is hoping that 60% of the price tag will be financed by Italian corporation. "To land in America Columbus had to use Spanish sponsor," reads one sentence in his promotional pamphlet. "We would like Italians."
    Like Columbus, Ricci cannot know what his reception will be on foreign shores. In Italy he gambled— and won—on a simple concept: it is more important to show art than to write about. Hence, one issue of FMR might feature 32 full-color pages of 17th-century tapestries, followed by 14 pages of outrageous eyeglasses. He is gambling that the concept is exportable.
Naming his quest "Operation Columbus", Ricci is confident that
选项 A、he will be as influential as Columbus.
B、he will open up the American market.
C、the Americans will associate his magazine with adventurous pioneers.
D、his magazine will be as memorable as Columbus’ discovery of America.
答案B
解析 第2段首句and后的内容解释了为什么Ricci要将他的计划命名为Operation Columbus，他要像哥伦布发现新大陆一样“发现一个美国市场”，由此可见，本题应选B。其他三个选项中的形容词influential，adventurous和memorable都利用了人们对“哥伦布发现新大陆”产生的联想，但原文并没有其他句子支持这三个选项的内容，而原文该句中的discovering an American readership也不能使人联想到与这三个选项有关的内容。
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