首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
公务员
The Smell of Money For many years large supermarkets have been encouraging us to spend money by pumping the smell of freshly-
The Smell of Money For many years large supermarkets have been encouraging us to spend money by pumping the smell of freshly-
admin
2019-04-18
89
问题
The Smell of Money
For many years large supermarkets have been encouraging us to spend money by pumping the smell of freshly-baked bread into their stores. Now Dale Air, a leading firm of aroma (香气) consultants, has been approached by Barclay’s Bank to develop suitable artificial smells for their banks. Researchers have suggested that surrounding customers with the "smell of money" will encourage them to feel relaxed and optimistic and give them added confidence in the bank’s security and professionalism.
But before a smell can be manufactured and introduced into banks’ air conditioning systems, it must be identified and chemically analysed, and this has proved to be difficult. The problem is that banknotes and coins tend to pick up the smell of their surroundings. So cash that has been sitting in a cash register at a fishmonger’s (鱼贩) will smell of fish, and banknotes used to pay for meals in restaurants will tend to smell of food.
It may be a challenge, but aroma experts have little doubt that the use of artificial smells can be an effective form of subconscious advertising. Lunn Poly, a British travel company, introduced the smell of coconuts (椰子) into its travel agencies and saw a big increase in spending by holiday makers. Many cafes now have electric dispensers (自动售货机) that release the smell of freshly roasted coffee near their entrances, subtly encouraging customers to come in and have a drink or snack. Even prestigious car maker Rolls-Royce has been spraying the inside of its cars to enhance the smell of the leather seats.
"The sense of smell is probably the most basic and primitive of all human senses" , explains researcher Jim O’Riordan. " There is a direct pathway from the olfactory (嗅觉的) organs in the nose to the brain. " It is certainly true that most people find certain smells incredibly strong, stirring memories and feelings in a way that few other stimulants (刺激物) can rival. It is a phenomenon marketing consultants have long recognized, but until recently have been unable to
harness
. "We’ve made great progress but the technology of odour production is still in its infancy" , says O’Riordan. "Who knows where it will take us. "
Researchers think______.
选项
A、artificial smells help to improve people’s memory
B、the technology to produce artificial smells is in the early stage
C、artificial smells are harmful
D、the production of artificial smells is profitable
答案
B
解析
细节题。最后一段中“We’ve made great progress but the technology of odour production is still in its infancy.”可知生产香味的技术还处于初始阶段。
转载请注明原文地址:https://www.kaotiyun.com/show/lx9q777K
本试题收录于:
中学英语题库教师公开招聘分类
0
中学英语
教师公开招聘
相关试题推荐
MatchthegeneraladviceonmotivationwiththetechniquesforencouragingmotivationlistedA,B,CorD.TechniquesA.Encoura
MatchthegeneraladviceonmotivationwiththetechniquesforencouragingmotivationlistedA,B,CorD.TechniquesA.Encoura
MatchthegeneraladviceonmotivationwiththetechniquesforencouragingmotivationlistedA,B,CorD.TechniquesA.Encoura
TheSmellofMoneyFormanyyearslargesupermarketshavebeenencouragingustospendmoneybypumpingthesmelloffreshly-
TheSmellofMoneyFormanyyearslargesupermarketshavebeenencouragingustospendmoneybypumpingthesmelloffreshly-
TheSmellofMoneyFormanyyearslargesupermarketshavebeenencouragingustospendmoneybypumpingthesmelloffreshly-
随机试题
Ifyouarelooking【C1】________information,libraryshelvesareagoodplace【C2】________.Butifyouneedup-to-the-minutedatao
谈判各方简要亮出自己的基本想法、意图和目的,以求为对方所了解,这一阶段是()
CR的第三象限的英文简称是
下列不是氦氖激光打印机特点的是
绒癌的病理特点哪项除外
患儿,男,4岁,发热、出疹3天,可出现贫血性皮肤划痕及“杨梅”舌,诊断为猩红热收入院。医生嘱家长在发病2~3周后检查尿液,护士应向家属解释其目的是
会计工作的社会监督,主要是指由注册会计师及其所在的会计师事务所依法对受托单位的经济活动进行审计、鉴证的一种监督制度。()
行政机关在其法定职权范围内,依照法律、法规、规章的规定,可以委托其他行政机关实施行政许可。下列说法正确的是()。
()是国家的法律监督机关。
Forthispart,youareallowed30minutestowriteanessayonjudgmentbyreferringtothesaying"Don’tjudgeabookbyitsco
最新回复
(
0
)