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  3. To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma

To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma

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问题     To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated【C1】______on the efficient production of goods, and then relied on "【C2】______salesmanship" to move as much of these goods as possible. Such production and【C3】______focuses on the needs of the seller to produce goods and then【C4】______them into money.
    Marketing,【C5】______, focuses on the wants of consumers. It begins with first analyzing the【C6】______and demands of consumers and the producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that【C7】______trying to sell【C8】______is easiest to produce or buy for resale, the makers and dealers first【C9】______to find out what the consumer wants to buy and then【C10】______making it【C11】______for【C12】______.
    This concept does not imply that business is benevolent or that consumer satisfaction is given【C13】______over profit in a company. There are always【C14】______to every business transaction — the firm and the customer — and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is【C15】______understanding and catering to customers.
    A(n)【C16】______example of the importance of catering to the consumer【C17】______itself in mid-1985, when Coca Cola changed the flavor of its drink. The【C18】______of the new flavor by a【C19】______portion of the public【C20】______a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
【C18】
选项 A、acceptance
B、receptivity
C、popularity
D、non-acceptance
答案D
解析 篇章题。上下文理解题。首先，从上下文知道此处为举例说明迎合消费者的重要性。其次，这里说到可口可乐改变了原有口味。我们须判断的是改变后的新口味是否受到消费者的喜爱。句中的restorationof the Classic Coke是由新口味引起的，因此，很容易判断出the Classic Coke“经典可乐”指的是原有的口味。那么，只有在消费者对新口味持对立态度的情况下，才可能将原有的口味宣扬为“经典”，才有可能产生“回归经典可乐的运动”，所以，选项nonacceptance(拒绝，不接受)符合题意，为正确答案。acceptance“接受”，与题意正相反，因此，是错误选项。receptivity“接受能力”，如果说“新口味的接受能力”显然不合情理；而popularity“普及，流行”也与题意相抵触，因此，此两项也均不符题意。
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