2. 考研
  3. Amtrak—the largest railway company in the U.S.—was experiencing a declining in ridership.【C1】________ major concerns to Amtrak a

Amtrak—the largest railway company in the U.S.—was experiencing a declining in ridership.【C1】________ major concerns to Amtrak a

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问题     Amtrak—the largest railway company in the U.S.—was experiencing a declining in ridership.【C1】________ major concerns to Amtrak and its advertising agency DDB Needham, were the long-distance western routes【C2】________ridership had been declining【C3】________.
    At one time, trains were the only practical way to【C4】________the vast areas of the west. Trains were fast, very luxurious, and quite convenient【C5】________to other forms of transportation existing at the time. However, times change and the automobile became America’s standard of convenience. Also, air travel had easily【C6】________itself as the fastest method of traveling great distances.【C7】________, the task for DDB Needham was to【C8】________consumers to consider other aspects of train travel in order to【C9】________their attitudes and increase the likelihood that trains would be considered【C10】________travel in the west.
    Two portions of the total market were targeted: anxious fliers—those concerned with【C11】________, and travel-lovers—those【C12】________themselves relaxed, casual, and interested in the travel experiences as part of【C13】________vacation. The agency then developed a campaign that focused on travel【C14】________such as freedom, relaxation, and enjoyment of the great western outdoors. It【C15】________experiences gained by using the trains and portrayed western train trips as wonderful adventures.
    Advertisements showed pictures of the beautiful scenery that【C16】________be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains (Empire Builder, etc.). These ads were strategically placed among【C17】________oriented TV shows and programs involving nature and America in order to most【C18】________reach target audiences. Results were【C19】________. The Empire Builder, which was focused on in one ad, had a fifteen percent【C20】________in profits on its Chicago to Seattle route.
【C17】
选项 A、business
B、government
C、family
D、children
答案C
解析 本填空选择名词，但定位答案需要从原文信息中定位提示线索，因为四个选项明显给出了四种人群，包括A项business(商业)、B项government(政府)、C项family(家庭)、D项children(孩子)。本填空后面的原文信息为oriented TV shows，即在“哪类人群为主导的电视节目中”放广告。前文的已知信息已经说明了Two portions of the total market were targeted，其中一个目标客户群体为those________themselves relaxed, casual, and interested in the travel experiences as part of________vacation. 分析了这两类目标人群后，再结合四个选项，最可能的答案应该为C项family(家庭)。
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