首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Advertisement can be thought of as "the means of making known in order to buy or sell goods or services". Advertisement aims to
Advertisement can be thought of as "the means of making known in order to buy or sell goods or services". Advertisement aims to
admin
2011-03-26
73
问题
Advertisement can be thought of as "the means of making known in order to buy or sell goods or services". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for lo cal market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.
There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to in creased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.
Advertisement is often used to ______ .
选项
A、deceive customers
B、increase production
C、arouse suspicion
D、push the sale
答案
D
解析
转载请注明原文地址:https://www.kaotiyun.com/show/l6qC777K
本试题收录于:
英语题库成考专升本分类
0
英语
成考专升本
相关试题推荐
Somepeoplewillbeatalosswhattodo(incaseofafire).
Mostpeople______.Monkeys______.
WhydidStanleyWilliamswriteanti-gangbooks?WhatdoesWilliamsreallywanttotellyoungpeople?
Somepeoplethinkthemoreexpensiveaproductis,thebetteritwillbe.(但事实并非如此).
______theessayasecondtime,andyouwillprobablyhavequitedifferentinterpretationsoftheargumentsdiscussedinit.
Acompletelynewsituationwill______whentheexaminationsystemcomesintoexistence.
Thisstorymentionscollegegraduatesat_______.Whichofthefollowingmajorshasthebestjobprospects,accordingtothest
Whilemakingtremendousachievementsatcollege,Asian-Americanstudents______.Whatarethemajorfactorsthatdeterminethe
CriticsthoughtthatKeikowould______.IfKeikocan’tadjusttothewild,thefoundation______.
MotherTeresabecamefamousforherhardworkwith______poor.
随机试题
A.慢性牙龈炎B.龈增生C.急性坏死性溃疡性牙龈炎D.浆细胞性牙龈炎E.苔藓型剥脱性龈炎上皮萎缩,棘层变薄,基底细胞水肿、液化,可观察到胶样小体,固有层可见密集的淋巴细胞浸润
我国急性胰腺炎最常见的病因是
关于手术室的清洁与消毒正确的是
患儿,5个月,体重7.5kg,羊奶喂养,未加辅食。近来家长发现其面色苍黄,表情呆滞,不哭,不笑,少动,患儿可能是
石灰稳定土宜在春末和气温较高的季节施工,养护温度低于()时强度几乎不增长。
根据我国《招标投标法》,招标可分为()
下列各项财政支出中,体现政府非市场性分配活动的支出是()。
社会主义制度下个人消费品分配为什么必须依照按劳分配原则?
期权交易的两个基本要素是()。
2013年,中国制造业PMI全年均值是:
最新回复
(
0
)