首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Advertisement can be thought of as "the means of making known in order to buy or sell goods or services". Advertisement aims to
Advertisement can be thought of as "the means of making known in order to buy or sell goods or services". Advertisement aims to
admin
2011-03-26
72
问题
Advertisement can be thought of as "the means of making known in order to buy or sell goods or services". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for lo cal market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.
There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to in creased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.
Advertisement is often used to ______ .
选项
A、deceive customers
B、increase production
C、arouse suspicion
D、push the sale
答案
D
解析
转载请注明原文地址:https://www.kaotiyun.com/show/l6qC777K
本试题收录于:
英语题库成考专升本分类
0
英语
成考专升本
相关试题推荐
Mostpeople______.New-bornbabies______.
Mostpeople______.Mostofusareright-handedand______.
Theexhibitionwasnotverycrowded.Therewere______peoplethanIexpected.
Manypeoplefindhomegardening______.Fromthepassagewecanconcludethat______.
Manypeoplefindhomegardening______.Whichofthefollowingstatementsistrue?
Wewerecompletely______whenwefinallyreachedthedestination.
Overthetraditionalfestivalpeoplevisiteachotherand______greetings.
Acompletelynewsituationwill______whentheexaminationsystemcomesintoexistence.
Thisstorymentionscollegegraduatesat_______.Whichofthefollowingmajorshasthebestjobprospects,accordingtothest
Collectingasaserioushobbyisquitedifferentandhasmanyadvantages,(providingrelaxationforleisurehours).
随机试题
人事行政管理事务中,人事行政管理最经常的职责和最大量的活动是()
A、片剂润滑剂B、肠溶衣材料C、片剂崩解剂D、透皮吸收促进剂E、片剂黏合剂氮酮可用作
鉴别甲状腺结节为良性或恶性中最重要的是
国家煤矿安全监察局的主要职责不包括()。
我国《民法总则》规定“行为人没有代理权、超越代理权或者代理权终止后,仍然实施代理行为,未经被代理人追认的,对被代理人不发生效力。相对人可以催告被代理人自收到通知之日起一个月内予以追认。被代理人未作表示的,视为拒绝追认”,该规定所体现的当事人意思表示的方式是
下列能将分数1/3正确输入到Excel单元格中的是()。
下列符合图示含义的是()。
什么是角色游戏?角色游戏的主要功能有哪些?
Now,takingbooks,oranythingelse,fromalittlegirlisliketakingcandyfromababy,butthefatherofthelittlegirlhad
A、Two.B、Three.C、Four.D、Five.C信息明示题。文章第三段通过问题whatarethespecifictraitsthatwillhelppeopletoclimbtheladderofsucces
最新回复
(
0
)