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  3. U. S jeans maker Levi Strauss & Co. denied it was playing on consumer fears by launching a line of trousers fitted with "anti -

U. S jeans maker Levi Strauss & Co. denied it was playing on consumer fears by launching a line of trousers fitted with "anti -

admin2012-02-01  69
问题     U. S jeans maker Levi Strauss & Co. denied it was playing on consumer fears by launching a line of trousers fitted with "anti - radiation (防辐射) " pockets for mobile phones. The trousers, with a lining which the makers say shield (防护物) against radiation, are designed by Dockers, a brand name of Levi Strauss. " We are not implying in any way that mobile phones are dangerous. Our intention is not to cash in on consumer fears but provide the consumers with what they want they want," Levi’s European communications manager Cedric Jung-peter said. The design was the fruit of extensive market research showing that the fashion conscious was also health conscious, Jungpeter said. "The debate is open. Although no study has proved mobile phones are harmful, no study has proved the contrary either," he added. Worldwide studies into the possible dangers of mobile phones produce often conflicting conclusions. A recent one carried out by Australian researchers over a three - year period showed that radio e-missions from mobile phone did not trigger the growth of tumors in mice, and therefore probably did not do so in humans either. And another Australian study concluded cellular phones could foster tumor growth. Swedish research published recently concluded that long - term users of first generation mobile phones faced an up to 80 percent greater risk of developing brain tumors than non - users. But a Danish study last year of 400, 00 mobile phone users showed no increased cancer risk.
Levi Strauss company brought out a line of trousers fitted with " anti - radiation" pockets with a view to________.
选项 A、attracting possible consumers with new fashion
B、improving their efficiency by taking advantage of consumer fears
C、satisfying the consumers’ needs for good health
D、promoting sales with peculiar fashion and advertisement
答案C
解析 这题是一道考察细节的题型。原文第三句中“…Our intention is not to cash is on consumer fears but provide the consumers with what they want they want…”意为说明利惠公司的目的是为客户提供他们想要的，而紧接着“The design was the fruit of extensive market research showing that the fashion conscious was also health conscious，”意指这一设计是广泛地进行全球调研的成果，表明这种时尚意识也是一种健康意识，说明人们追求的是健康。其中“这一设计”，即“防辐射”裤兜是该公司经过广泛的调查取得的成果，所以，利惠公司满足的是客户对健康的需要，所以答案是选项C。
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