2. 考研
  3. Mass production, the defining characteristic of the Second Wave economy, becomes increasingly obsolete as firms install informat

Mass production, the defining characteristic of the Second Wave economy, becomes increasingly obsolete as firms install informat

admin2013-06-10  84
问题     Mass production, the defining characteristic of the Second Wave economy, becomes increasingly obsolete as firms install information intensive, often robotized manufacturing systems capable of endless cheap variation, even customization. The revolutionary result is, in effect, the demassification of mass production.
    The shift toward smart flex techs promotes diversity and feeds consumer choice to the point that a Wal-Mart store can offer the buyer nearly 110,000 products in various types, sizes, models and colors to choose among. But Wal-Mart is a mass merchandiser. Increasingly, the mass market itself is breaking up into differentiated niches as customer needs diverge and better information makes it possible for businesses to identify and serve micro markets.
    Specialty stores, boutiques, superstores, TV home-shopping systems, computer based buying, direct mail and other systems provide a growing diversity of channels through which producers can distribute their wares to customers in an increasingly demassified marketplace.  When we wrote Future Shock in the late 1960s, visionary marketers began talking about "market segmentation". Today they no longer focus on " segments" but on " particles "—family units and even single individuals. Meanwhile, advertising is targeted at smaller and smaller market segments reached through increasingly demassified media.
    The dramatic breakup of mass audiences is underscored by the crisis of the once great TV networks, ABC, CBS, and NBC, at a time when Tele-Communications, Inc. of Denver, announces a fiber optic network capable of providing viewers with five hundred interactive channels of television. Such systems mean that sellers will be able to target buyers with even greater precision.  The simultaneous demassification of production,  distribution and communication revolutionizes the economy and shifts it from homogeneity toward extreme heterogeneity.
The author calls those marketers "visionary" mainly because______.
选项 A、they began talking about "market segmentation" in 1960s
B、they focus on "market particles"
C、they have a good sense of market prediction
D、they are good at identifying micro markets
答案C
解析 本题考查考生根据上下文内容对词汇语义的理解能力。第三段最后指出，60年代末，在《未来的冲击》一书中，一些“visionary marketers”就开始讨论“市场分割”。现在他们不再注意分割的小市场了，而是注意更微小的市场——每个家庭甚至每个消费者。这与作者讨论的趋势一致，由此判断“visionary”一词在这里为褒义词，意为“有远见卓识的”。由此可以推测出选项C为正确答案。
转载请注明原文地址:https://www.kaotiyun.com/show/jyd4777K
0

考研英语一

相关试题推荐
随机试题
最新回复(0)