首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Picture this: You’re at a movie theater food stand loading up on snacks. You have a choice of a small, medium or large soda. The
Picture this: You’re at a movie theater food stand loading up on snacks. You have a choice of a small, medium or large soda. The
admin
2021-01-06
21
问题
Picture this: You’re at a movie theater food stand loading up on snacks. You have a choice of a small, medium or large soda. The small is $ 3.50 and the large is $ 5.50. It’s a tough decision: The small size may not last you through the whole movie, but $ 5.50 for some sugary drink seems ridiculous. But there’s a third option, a medium soda for $ 5.25. Medium may be the perfect amount of soda for you, but the large is only a quarter more. If you’re like most people, you end up buying the large (and taking a bathroom break midshow).
If you’re wondering who would buy the medium soda, the answer is almost no one. In fact, there’s a good chance the marketing department purposely priced the medium soda as a decoy (诱饵), making you more likely to buy the large soda rather than the small.
I have written about this peculiarity in human nature before with my friend Dan Ariely, who studied this phenomenon extensively after noticing pricing for subscriptions (订阅) to The Economist. The digital subscription was $ 59, the print subscription was $ 125, and the print plus digital subscription was also $ 125. No one in their right mind would buy the print subscription when you could get digital as well for the same price, so why was it even an option? Ariely ran an experiment and found that when only the two "real" choices were offered, more people chose the less-expensive digital subscription. But the addition of the bad option made people much more likely to choose the more expensive print plus digital option.
Brain scientists call this effect "asymmetric dominance" and it means that people gravitate toward the choice nearest a clearly inferior option. Marketing professors call it the decoy effect, which is certainly easier to remember. Lucky for consumers, almost no one in the business community understands it.
The decoy effect works because of the way our brains assign value when making choices. Value is almost never absolute; rather, we decide an object’s value relative to our other choices. If more options are introduced, the value equation changes.
For what purpose is "the bad option" (Line 7, Para. 3) added?
选项
A、To cater to the peculiar needs of some customers.
B、To help customers to make more rational choices.
C、To trap customers into buying the more pricey item.
D、To provide customers with a greater variety of goods.
答案
C
解析
推理判断题。定位句指出,不良选项(印刷版订阅费125美元)的增加使人们更有可能选择更昂贵的印刷版加数字版这一选项。由此可知,添加“不良选项”是为了诱使顾客购买价格较高的商品,故答案为C)“诱使顾客购买价格较高的商品”。
转载请注明原文地址:https://www.kaotiyun.com/show/jxO7777K
0
大学英语四级
相关试题推荐
Livingwithparentsedgesoutotherlivingarrangementsfor18-to34-year-oldsA)Broaddemographic(人口的)shiftsinmarital
Foundedin1963,theChineseUniversityofHongKongisaresearch-orientedcomprehensiveuniversitywithamissiontocombinet
A、AnewFrenchrestaurant.B、AChineserestaurant.C、AWesternrestaurant.D、AJapaneserestaurant.B男士说今年去新开的法国餐厅聚餐,明年去哪里聚餐由女士决
WhyMinorityStudentsDon’tGraduatefromCollege[A]BarryMills,thepresidentofBowdoinCollege,wasjustifiablyproudofBow
Lookingforanewweightlossplan?Trylivingontopofamountain.Mountainaircontainslessoxygenthanairatloweraltitud
A、Smokingistheonlybadhabitthemanshouldchange.B、Shedoesn’tlovethemanasdeepasbefore.C、Shedoesn’twanttohave
A、Studentssurfonline.B、ChangesindigitallearninginChina.C、Howtoreactthefactofstudents’surfingonline.D、Thebenef
A、Thedoorisbroken.B、Thewindowisbroken.C、Thewaterpipeisclogged.D、Thewaterheaterdoesn’tfunctionwell.B
A、China’stwo-childpolicywillbringmanybenefitstoallthepeople.B、China’stwo-childpolicywillincreasemuchpressure
A、Hewantstofindouttheirprofessor’sphonenumber.B、Hewantstohelpthewomanwithhermathhomework.C、Hewantstoseekh
随机试题
A、Householdsavingratewillgoup.B、Totalinvestmentswillbestagnant.C、There’llbefewworking-agepeople.D、Economicgrowt
A.淋巴细胞恶性肿瘤B.单核细胞恶性肿瘤C.粒细胞恶性肿瘤D.浆细胞恶性肿瘤E.Langerhans细胞恶性肿瘤慢性髓性白血病属于
二陈汤治疗“风痰”,《医方集解》加减法中指明应加用的药物是
A、使君子B、苦楝皮C、槟榔D、贯众E、南瓜子既能杀虫,又能清热解毒,止血的药物是
某商业银行当期在央行的超额准备金存款为43亿元,库存现金为11亿元。若该行当期各项存款为2138亿元,则该银行超额备付金率为()。
对经审批同意的有担保流动资金贷款,贷款审批人员应及时通知借款申请人。()
下列属于早期智人阶段的代表人类有( )。
使用VC6打开考生文件夹下的源程序文件modi2.cpp。请完成以下两个函数:(1)fun1(intn1;求出n的阶乘,必须使用递归调用。(2)fun2(intn);求出n的阶乘,不能使用递归调用。如果n小于1则返回0。
Noscientistknowshowmanmadewords.Weneedanduseallofthewordsinadictionary.
A、Togooutwithherfriends.B、Togotoamovie.C、Todoherhomework.D、Toreadanovelathome.D
最新回复
(
0
)