首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Envy has become a drive wheel of our modern world. It is the passion that governs our economic life. Modern capitalism relies on
Envy has become a drive wheel of our modern world. It is the passion that governs our economic life. Modern capitalism relies on
admin
2019-06-10
80
问题
Envy has become a drive wheel of our modern world. It is the passion that governs our economic life. Modern capitalism relies on its ability to create and increase scarcity and it therefore depends largely on the omnipresence of envy. In affluent societies the availability of material goods increases the demand for positional goods based on social scarcity. Most often it is " envy, emulation, or pride" creating this kind of scarcity, in which "satisfaction is derived from relative position alone, being in front, or from being behind." As long as people desire what others desire scarcity will be the never-ending condition of our lives that keeps our economy running. Through envy nearly any object can turn into a desirable commodity promising unending happiness.
Modern advertising is the best example to illustrate the importance of envy to keep our economy going. Advertising uses envy to make commodities desirable. Posters, announcements and TV-spots show us enviable people who have those things and goods we lack but nonetheless need to gain happiness. Advertisement sells products with the help of envious contagion. Most of the time envy itself remains hidden and is not directly mentioned in commercials. But even this may no longer be true. Envy seems to lose its traditional bad reputation. More and more commercials directly refer to envy to make their commodities more desirable. The most well known example of an open reference to envy is a perfume produced by the Italian company Gucci with the brand name "Envy" promising that you will not only be envied for some external object that belongs to you but for your very self embodied in a seductive fragrance.
Those of you familiar with traditional definitions of envy and emulation may, however, question my thesis that our modern economy is driven by envy. Is it really envy that governs our economy or would not emulation be a more appropriate and less moralizing term? There is an easy answer to this question. In parallel with the emergence of our modern world and the rise of capitalism the traditional distinction between bad envy and good emulation has slowly lost its meaning. Where Immanuel Kant, for instance, refers to the passions nature uses to turn a sheepish, idle and inactive Arcadia into a prosperous culture he refers to an " enviously competitive vanity" that no longer allows a neat distinction between envy and emulation but mentions a form of human desire comprising both these traditionally distinguished emotions.
What is the illusion advertisement brings to its consumers?
选项
A、Only those advertised goods are trustworthy.
B、To get what has been advertised is to gain happiness.
C、To have a feeling that one has become the best in the world.
D、The more one possesses, the higher position he will have.
答案
B
解析
本题是推理题,要求考生理解广告给消费者带来什么幻觉,即海报和电视广告展示了值得嫉妒的人有些什么我们没有但是需要的东西,我们需要这些东西来获得幸福。关键点:...Posters,announcements and TV-spots show us enviable people who have those things and goods we lack but nonetheless need to gain happiness…。
转载请注明原文地址:https://www.kaotiyun.com/show/jlUO777K
0
考博英语
相关试题推荐
Americansuffersfromanoverdoseofwork【C1】______whotheyareorwhattheydo.Theyspend【C2】______timeatworkthanatanyti
Americansuffersfromanoverdoseofwork【C1】______whotheyareorwhattheydo.Theyspend【C2】______timeatworkthanatanyti
rathercrawlitlittlebeforealthoughsomethingformmakeoutcut
rathercrawlitlittlebeforealthoughsomethingformmakeoutcut
ThespectacularaurorallightdisplaysthatappearinEarth’satmospherearoundthenorthandsouthmagneticpoleswereoncemys
China’s______culturalheritageshouldbebetterprotectedthroughincreasedeffortstopreserveendangeredart.
Ourpresentgenerationofculturalcritics,arrivingaftertheassaultofpostmodernismandtheincreasinglywidespreadcommerci
Scienceisanenterpriseconcernedwithgaininginformationaboutcausality,ortherelationshipbetweencauseandeffect.Asim
Ingeneral,oursocietyisbecomingoneofgiantenterprisesdirectedbyabureaucraticmanagementinwhichmanbecomesasmall,
随机试题
在制图应用中,有一个“单位”功能去定义和编缉尺寸的单位,从何处找到它?
A.用指、掌或肘部用力稳而匀进行单向的直线平推B.双手握患者肢体远端,用力做小幅度的上下颤动C.用拇指或掌按压体表D.用虚掌拍打患部E.使关节做被动的环转运动推拿按摩中的摇法是
患者,女,70岁。肿瘤晚期,全身极度衰竭,意识有时模糊。为安慰患者,护士与其交流时应使用的距离是
城市规划经过长期的发展,已经成为国家控制、维持和发展城市的重要手段。其宏观调控作用的体现表述有误的是()。
编制建设工程监理规划需满足的要求是()。
施工机械台班使用定额是施工机械在正常施工条件下完成单位合格产品所必需的()。
下列有关证券流通市场的组织方式的说法,正确的有()。
乙公司以国产牛肉为样品,伪称某国进口牛肉,与甲公司签订了买卖合同,后甲公司得知这一事实。此时恰逢某国流行疯牛病某国进口牛肉滞销,国产牛肉价格上涨。下列说法中,正确的有()。
国务院办公厅关于批准襄阳市城市总体规划的通知国函[2013]1号襄阳市人民政府:关于城市总体规划的请示收悉。经国务院办公厅批准,现通知如下:1.国务院原则同意修订后的《襄阳
Theintegeraisevenandtheintegerbisodd.Foreachofthefollowingintegers,indicatewhethertheintegerisevenorodd.
最新回复
(
0
)