首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Book Value A Older people in particular are often taken aback by the speed with which the Internet’s "next big thing" can cease
Book Value A Older people in particular are often taken aback by the speed with which the Internet’s "next big thing" can cease
admin
2011-01-14
77
问题
Book Value
A Older people in particular are often taken aback by the speed with which the Internet’s "next big thing" can cease being that. It even happens to Rupert Murdoch, a septuagenarian me dia mogul. Two years ago he bought MySpace, a social-networking site that has becomed the world’s largest. The other day, however, Mr Murdoch was heard lamenting that MySpace appears already to be last year’s news, because everybody is now going to Facebook, the second-largest social network on the web, with 31 million registered users at the last count Facebook was started in 2004 by Mark Zuckerberg, a student at Harvard and not even 20 a the time, along with two of his friends. The site requires users to provide their real names and e-mail addresses for registration, and it then links them up with current and former friend., and colleagues with amazing ease. Each Facebook ,profile" becomes both a repository of each user’s information and photos, and a social warren where friends gossip, exchange messages and "poke" one another.
B Facebook is generating so much excitement this summer that bloggers are likening Mi Zuckerberg to Steve Jobs, the charismatic boss of Apple, and calling his company "the nex Google" on the assumption that a stock market listing must be imminent. It may be. Mr Zuck. erberg has rejected big offers from new- and old-media giants such as Yahoo! and Viacom One of his three sisters, who also works for Facebook, has posted a silly video online that makes fun of Yahoo!’s takeover bid and sings about "going for IPO". And Facebook has advertised for a "stock administration manager" with expertise in share regulations. Yet Mr Zuckerberg insists that he is "a little bit surprised about how focused everybody is on the ’exit’." The truth is that he is sick of talking about it. The venture capitalists backing Facebook may want to cash out, but Mr Zuckerberg is only 23 and doesn’t need the money. He also happens to believe—rather as Google’s young founders do—that he can, and should, change the world. A flotation would be a big distraction.
C Metaphorically, Mr Zuckerberg views himself as similar to the pioneering Renaissance map-makers who amassed and combined snippets of information and then charted new lands and seas so that other people could use their maps to find, say, new trade routes. In Mr Zucker-berg’s case, the map charts human relationships. Whereas many of the other social networks on the web primarily help people to make new contacts online—whether for hanky panky, marriage or business—Mr Zuckerberg is exclusively interested in "mapping out" the "real and pre-existing connections" among people, he says.
D The fancy mathematical name he has for this map is a "social graph", a model of nodes and links in which nodes are people and connections are friendships. Once this social graph, or map, is in place, it becomes a potent mechanism for spreading information. For instance, he says, "we automatically know who should have a new photo album," because as soon as one person uploads it to the site, all her friends see it, and the friends of friends might notice too. Other social networks can also do this, of course, but Facebook is distinctive in several ways. First, it is currently considered classier than, say, MySpace. One academic researcher argues that Facebook is for "good kids", whereas MySpace is for blue-collar kids, "art fags", "goths" and "gangstas". Facebook’s roots are indeed preppie. Mr Zuckerberg took Latin, Greek and fencing at Phillips Exeter Academy and started Facebook at Harvard, after all. From there, it spread to other elite universities, and it only opened up to the general population last September.
E Mr Zuckerberg, however, thinks that the bigger difference is that Facebook is now becoming a "platform". By this he means that it is evolving into a technology on top of which others can build new software tools and businesses. In May, Mr Zuckerberg opened Facebook up for outsiders to do just that, promising that any advertising revenues that third parties collect within Facebook are theirs to keep. Already, thousands of little tools have been created that allow Facebook users to share and discover music, play Sudoku, lend each other money, and so on. These toys can then spread through the social graph. If one user plays Sudoku, his friends see it and might try it too. These innovative uses of the social graph are, in Mr Zuckerberg’s mind, the precise analogy to the trade routes that were found once the ancient mapmakers had done their part.
F Clever though this is, the comparisons to Mr Jobs and (3oogle are not merited yet. Mr Zuckerberg has evidently studied Mr Jobs’s speaking style closely; and just as Mr Jobs is known for his uniform of jeans and a black mock-turtleneck, so Mr Zuckerberg has turned his combination of Adidas sandals, jeans and fleece sweaters into a trademark. But he has not had the chance to prove whether he has Mr Jobs’s abilities to triumph over adversity and deliver not just one big idea, but a string of them.
G Mr Zuckerberg is about to be tested in two ways. A three-year-old lawsuit is coming to court in which he is accused, in effect, of stealing the idea for Facebook from three other Harvard students. If Facebook really is going to do a (3oogle and go public, he will have to convince investors that mapmaking can be a business. One of its investors recently said revenues might come to $100 million this year. But it is not clear how much of this comes from one big deal with Microsoft, which needs Facebook as a partner and might even like it as a division. Advertising, the obvious business model, does not seem to work well on Facebook, perhaps because people go there to socialise, not to shop. Trying to make money in other ways could be risky, since it might alienate users and damage the social graph. And it is, remember, awfully easy for one "next big thing" to be overtaken by the next.
*
选项
答案
C
解析
转载请注明原文地址:https://www.kaotiyun.com/show/jZVO777K
本试题收录于:
雅思阅读题库雅思(IELTS)分类
0
雅思阅读
雅思(IELTS)
相关试题推荐
ThefollowingappearedinthesummaryofastudyonheadachessufferedbytheresidentsofMentia."Salicylatesaremembersoft
Somepeoplebelievethatsocietyshouldtrytosaveeveryplantandanimalspecies,despitetheexpensetohumansineffort,tim
ThefollowingappearedonthewebsiteScienceNewsToday."Inarecentsurveyofmorethan5,000adolescents,theteenswhorepo
Eachpersonatapartyshookhandsexactlyoncewitheachoftheotherpeopleattheparty.Therewasatotalof21handshakese
Directions:Inthefollowingtypeofquestion,twoquantitiesappear,oneinColumnAandoneinColumnB.Youmustcomparethem
Directions:Inthefollowingtypeofquestion,twoquantitiesappear,oneinColumnAandoneinColumnB.Youmustcomparethem
Adepartmentstorerananadvertisementinthepaper,statingthat17%ofthecostofaprovidedgrocerybagofitemswouldbed
DuringtheElizabethaneraofthemidandlate1500s,(i)______werecommon,includingChristopherMarloweandWilliamShakespear
IfWilliamshadafault,itwasanalmostcomplete(i)______others,aproclivityborderingon(ii)______.
ProfessorWilliamsdisdainedradition:sheregularlyattackedcherishedbeliefsandinstitutions,earningareputationas______.
随机试题
包装是其内装物的()。
患儿8岁,左胫、腓骨中段骨折3个月,X线片见胫腓骨中段斜骨折,断端对位60%,向前成角10°,重叠1cm,已愈合。应选下列哪项处理:()
A、Membersoftheclubarerequiredtoregisterwhentheyarrive.B、Theycanbringuptothreequests.C、Theyshouldregisterthe
根据《药品说明书和标签管理规定》,下列药品有效期标注格式不符合规定的是
宗地调查资料按宗进行立卷,内容包括()。
高层建筑生活给水系统的竖向分区与以下哪一个因素有关?(2008,51)
预计的资产未来现金流量应当以资产当前状况为基础确定,不应当包括的项目有()。
预计利润表的编制依据不包括()。
李先生每月收入1万元,贷款20万元用于购买住房,采用等额本金还款法,期限10年,年利率为5%,李先生首月还款的金额为()元。[2010年5月真题]
在过去的50多年中,我国的体育运动取得了可喜的成绩。
最新回复
(
0
)