2. 外语
  3. The most obvious purpose of advertising is to inform the consumer of available products or services. The second (31) ______ is t

The most obvious purpose of advertising is to inform the consumer of available products or services. The second (31) ______ is t

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问题     The most obvious purpose of advertising is to inform the consumer of available products or services. The second (31) ______ is to sell the product. The second purpose might be more important to the manufacturers than the(32) ______. The manufacturers go beyond only telling consumers about their products. They also try to persuade customers to buy the (33) ______ by creating a desire (34) ______ it. Because of advertisement, consumers think that they want something that they do not need. After buying something, the purchaser cannot always explain why it was (35)______.
    Even (36) ______the purchaser probably does not know why he or she bought something, the manufactures (37) ______. Manufacturers have analyzed the business of (38)______ and buying. They know all the different motives that influence a consumer’s purchase— some rational and (39) ______ emotional. Furthermore, they take advantage of this (40) ______.
    Why (41) ______ so many products displayed at the checkout counters in grocery stores? The store management has some good (42) ______. By the time the customer is (43) ______ to pay for a purchase, he or she has already made rational, thought - out decisions (44) _____ what he or she needs and wants to buy. The (45) ______ feels that he or she has done a good job of choosing the items. The shopper is especially vulnerable at this point. The (46) ______ of candy, chewing gum, and magazines are very attractive. They persuade the purchaser to buy something for emotional, not (47) ______ motives. For example, the customer neither needs nor plans to buy candy, but while the customer is standing, waiting to pay money, he or she may suddenly decide to buy (48) ______. This is exactly (49) the store and the manufacturer hope that the customer will (50) ______. The customer follows their plan.
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