2. 外语
  3. In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the

In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the

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问题 In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.
A: What is important when...?
Operating in competitive market
    Product price
    Service
B: What is important when...?
Aiming to sponsor a recreational event
    Media coverage
    Target audience
C: What is important when...?
Planning a meeting
    Agenda
    Size
选项
答案 I choose topic A—what is important when operating in competitive market. Considering this topic, I have three items to share. First, product price is an important item to be considered. Reducing the price of the product can save their money. It means that they can buy more things if the company gives a discount in the competitive market. The consumers would be attracted by your company, and even become the faithful customers. Thus, the company will benefit in the competitive market and finally succeed. Second, service should be treated seriously. Because good service is a sort of way of reasonable communication. The unique verbal or non-verbal or both communication can give the consumers a nice impression on the products. Both of their physical and mental needs are met. Then they would be loyal to this brand. Third, finding new marketing channels is another approach. Besides, the traditional marketing channels, your company should find some new marketing channel, take the on-line shopping for example, your company could establish a company website, and sell the product on line directly. It is so popular in the current society. I choose topic B — what is important when aiming to sponsor a recreational event. With regards to this topic, my views are as follows: First, the media coverage is the essential factor we should take into account. The positive media exposure can bring lots of audience. If the media coverage of your sponsoring recreational event is extensive, your company will definitely become the focus. Therefore, the products can be well-known to others. Second, as the god, the target audience should be determined in this step. We should make research on whether the audience of this recreational event is the consumers who tend to buy the product of your company. Finally, other competitors will be also considered. In sponsoring the similar recreational event, how other competitors do? How can we do better than them? Those are all the problems you should think about in this activity. In a word, media coverage, target audience and other competitors are all important elements when aiming to sponsoring a recreational event. I choose topic C—what is important when planning a meeting. As for this topic, there are three points to mention here. In the first place, agenda is the first point to be considered. The meeting is a big event of the whole company, so many the leaders and staff should be attended. So the agenda should be free for every one. It is important to fix the exact time ahead of time. Besides, size is also very important. You should make sure how many people will take part in this meeting. Then you can find the matched place to hold this meeting or prepare some necessities and prizes for the commendation meeting. Last but not least, budget of the commendation meeting is an important part. The expenses of meeting room, some necessities and the prizes should be considered in the budget. To sum up, agenda, size and budget are all important elements when planning a meeting.
解析     这道题所给出可供选择的三个话题分别是操控强竞争性市场时，什么是重要的；第二个话题是赞助一个娱乐活动时，什么是重要的；最后一个是策划一个会议时，什么是重要的。本题的得分关键是话题的选择。在做演讲前，选择自己感兴趣或者擅长的话题。切记要以己之长来应战，才能轻松取胜。
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本试题收录于： BEC中级口语题库BEC商务英语分类
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