2. 考研
  3. When it comes to Barbie’ s body, it will no longer be one size fits all. On Thursday, Mattel unveiled curvy, petite and tall ver

When it comes to Barbie’ s body, it will no longer be one size fits all. On Thursday, Mattel unveiled curvy, petite and tall ver

admin2016-12-28  41
问题     When it comes to Barbie’ s body, it will no longer be one size fits all. On Thursday, Mattel unveiled curvy, petite and tall versions of its iconic fashion doll whose unrealistically thin shape has attracted criticism for decades. The three body types will also be sold in an assortment of skin tones, eye colors and hairstyles.
    The move is about more than just making Barbie look different. While Barbie was once Mattel’s powerhouse brand, sales have plummeted in recent years as the doll has struggled to remain relevant to little girls who do not look like her and who play with toys other than dolls. "This is about drawing a wider demographic that had turned away from Barbie back to Barbie," said Jim Silver, the editor of a toy review website.
    But some industry experts and academics have long doubted that cosmetic changes—whether racial or body shapes—can revive the popularity of the 57-year-old Barbie, whose sales have been declining by double-digits in recent years. Executives have been optimistic, pointing to signs that Barbie’ s in-store sales began picking up last year.
    The slumping sales may also be partly attributed to the shift away from traditional toys toward electronics and games in recent years, as many parents and children have clamored for less gender-specific toys. Even Lego, the world’ s top toymaker, has had to alter its strategy and some of its building block lines to accommodate the growth in the market for learning toys that appeal to boys and girls. Faced with weakening sales in its core brands like Barbie, and criticism that it was too slow to pick up on trends, Mattel has undertaken a number of efforts to improve innovation.
    Barbie’ s new shapes also coincide with a progressive cultural shift already underway in stores and the toy aisles. Parents and many health experts have complained that too many dolls, models and even clothing companies conform to an extremely thin, even anorexic, body type and have pressured corporations to offer a broader variety of images and apparel sizes to give girls and boys more confidence in their own body shapes.
    And some parents, concerned about negative gender stereotypes(a racecar for a son, a princess doll for a daughter), have pushed retailers into more gender-neutral territory. The Disney Store, for example, decided to label all of its children’s Halloween costumes as "for kids," as opposed to for boys or girls. Amazon, which by some measures accounts for more than half of all online sales, has banished gender distinctions for its toys.
Which of the following can be inferred from Paragraph 4?
选项 A、Electronics and games tend to be less gender-specific.
B、Lego will offer girls more career-oriented toys.
C、Lego will shift all of its energies to producing learning toys.
D、Mattel is not good at using new technology and innovative approach.
答案A
解析 根据题干关键词定位到第四段。该段首句指出“销售下滑的另一个原因是近些年孩子们的兴趣从传统玩具转向电子玩具和电子游戏，很多父母和儿童呼吁厂家生产没有鲜明性别特色的玩具”，由此可推断出，电子玩具和电子游戏是没有鲜明性别特色的，故A项为正确答案。B项“乐高将为女孩们提供更具职业导向的玩具”和D项“美泰不擅长用新技术和创新方法”从文中并不能推断出。C项“乐高将把它所有的精力转向生产学习型玩具”太过绝对，排除。
转载请注明原文地址:https://www.kaotiyun.com/show/j3oZ777K
0

考研英语一

相关试题推荐
随机试题
最新回复(0)