A、They are brought up in cultures where modesty is highly valued. B、They think it is a shame to speak highly of their own cultur

The best interview is one in which there is two-way communication between the employer and the job applicant. Often there is some "small talk" at the beginning of the interview, which is actually very important, because the applicant’s answers may indicate how easily the person can converse. A job seeker who appears unfriendly or unsociable may not be offered a position, even if the person is the most qualified. Employers look for people who seem to be likeable and easy to work with as well as technically competent.
    The first few minutes of the interview are very important when it comes to making a good impression. A smile and handshake are expected after the job applicant walks into the prospective employer’s office. In addition, the applicant must pay attention to certain areas related to personal appearance. During the interview, a supervisor or manager will ask the applicant questions that must be answered fully but without excessive detail. It is important to watch the employer’s face for nonverbal cues as to whether enough has been said.
    Some people may have difficulty answering certain questions because of their cultural perspectives. In cultures where humility and modesty are virtues, the question "what are your strengths" could be embarrassing. In many cultures, like several Asian cultures, people are taught not to talk or boast about their individual accomplishments. Yet, during an interview, an employer often wants the job applicant to talk about his or her accomplishments. In an American interview, applicants must learn to present themselves in the most positive light. This is a challenge for many people from other countries.