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  3. Projecting the idea of a distinctive female demand in seventeenth- and eighteenth-century England was a groundbreaking departure

Projecting the idea of a distinctive female demand in seventeenth- and eighteenth-century England was a groundbreaking departure

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问题     Projecting the idea of a distinctive female demand in seventeenth- and eighteenth-century England was a groundbreaking departure in the history of marketing. The pioneers were the booksellers and printers who addressed specialist titles to the ladies in the 1600s, while the post-1688 print boom saw the publication of custom-designed ladies’ pocket diaries, a proliferation of female manuals of all kinds, the Female Spectator in the 1740s and the long-running Lady’s Magazine from 1770. The leap to objects was made when leading furniture makers started classifying furniture by the sex, age, and specialist needs of the implied user in the new illustrated catalogs of the 1760s. Of course, sex distinctions in clothes are as old as civilization, while the idea of furniture suited to female needs is not unprecedented (think of birthing stools), but making difference systematic and concrete by means of word, image, and object was a decisive innovation. The rapid diffusion of ladies’ and gentlemen’s furniture suggests that gender distinctions already resonated powerfully with male and female consumers, but in the extension of the range of differentiated furniture, the projection of the trope by manufacturers thereafter, and its acceptance by consumers, conventional ideas of masculine importance and feminine delicacy were amplified and fixed. In the process, femininity was expressed in a specific and narrowly defined aesthetic register.
According to the passage, which of the following is true about furniture prior to the 1760s?
选项 A、Some furniture made specifically for women already existed.
B、Most furniture design was already influenced by women’s preferences.
C、Custom-designed furniture was rare.
D、The range of available furniture was small.
E、Advertising had rarely been used to generate consumer demand for furniture.
答案A
解析 很多考生做这道题很容易想到利用“1760s”定位到第二句，但是第二句只是说1760年代开始对家具进行分类，这在选项中找不到对应。选项A的对应是第四句：while the idea of furniture suited to female needs is not unprecedented(think of birthing stools)，这就意味着很久之前就已经存在为女性设计的家具了，因此选项A正确。B项most范围太大。C项Custom-designed furniture太宽泛，看不出这里的“定制”是否是针对性别差异进行的定制。D项文中未提及。E项文中未提及。
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