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  3. What is important when...? Surpassing your rival’s product - Price - Product quality - -

What is important when...? Surpassing your rival’s product - Price - Product quality - -

admin2016-09-23  27
问题 What is important when...?
Surpassing your rival’s product
- Price
- Product quality
-
-
选项
答案Firstly, if you want to surpass your rival’s product, the first thing you should consider is the price. Setting lower price than your competitor’s can substantially help you attract more customers, because nobody doesn’t want to pay less and get more. Besides, it’s of great importance to consider the quality of products, which is the fundamental question you should ask yourself. It can help you withstand the time test, and then keep more customers. Lastly, take staff training into account. You should offer some training courses for your employees to help them keep pace with the society. Equipped with the latest information, they can contribute more for your customers and your company’s further development.
解析     本题要求发言的主题是“超越竞品”。根据已有的要点1“Price价格”。可以联想到价格低可以吸引更多的顾客(attract more customers)。根据已有的要点2“Product quality产品质量”，可以联想到好的质量会满足顾客的需求(meet customers’needs)。另外我们还可以补充一些回答的要点，例如：Staff training，员工素质的提高反过来会为公司做出更大的贡献(contribute more)；或是Capitalinvestment，投入的多可以发展更多新产品，改善技术，激励员工(develop new products，improvetechniques，motivate employees)。
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本试题收录于： BEC中级口语题库BEC商务英语分类
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