首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Amtrak(美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern to
Amtrak(美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern to
admin
2017-09-04
66
问题
Amtrak(美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern to Amtrak and its advertising agency DDB Needham, were the long-distance western routes where ridership had been declining significantly. At one time, trains were the only practical way to cross the vast areas of the west. Trains were fast, very luxurious, and quite convenient compared to other forms of transportation existing at the time. However, times change and the automobile became America’s standard of convenience. Also, air travel had easily established itself as the fastest method of traveling great distances. Therefore, the task for DDB Needham was to encourage consumers to consider other aspects of train travel in order to change their attitudes and increase the likelihood that trains would be considered for travel in the west.
Two portions of the total market were targeted: 1) anxious fliers—those concerned with safety, relaxation, and cleanliness and 2) travel-lovers—those viewing themselves as relaxed, casual, and interested in the travel experience as part of their vacation. The agency then developed a campaign that focused on travel experiences such as freedom, escape, relaxation, and enjoyment of the great western outdoors. It stressed experiences gained by using the trains and portrayed western train trips as wonderful adventures.
Advertisements showed pictures of the beautiful scenery that could be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains (Empire Builder, etc.). These ads were strategically placed among family-oriented TV shows and programs involving nature and America in order to most effectively reach target audiences. Results were impressive. The Empire Builder, which was focused on in one ad, enjoyed a 15 percent increase in profits on its Chicago to Seattle route.
According to the passage, the Empire Builder enjoyed an increase in ridership and profits because______.
选项
A、the attractiveness of its name and route was effectively advertised
B、it provided an exciting travel experience
C、its passengers could enjoy the great western outdoors
D、it was widely advertised in newspapers and magazines in Chicago and Seattle
答案
A
解析
原因就是was focused on in one ad:被很好地做广告了,故选A。
转载请注明原文地址:https://www.kaotiyun.com/show/hMiC777K
本试题收录于:
英语题库成考专升本分类
0
英语
成考专升本
相关试题推荐
Nine-year-oldLouisPasteurrushedintothelittlehouse,hisfacewhite."Mother!"hecried,"Amaddoghasbittenmyfrien
Junglecountryisnotfriendlytoman,butitispossibletosurvivethere.Youmusthavetheright【21】andyoumustknowafewi
Nowadaysmostpeopledecidequite【61】whatkindofworktheywoulddo.WhenIwasatschool,wehadtochoose【62】whenwewerefif
—Whatcoursesareyougoingtodonextterm?—Idon’tknow.Butit’sabouttime_____onsomething.
Ialwayshaveadifficulttimechoosingoriginalbirthdaypresents.Myimaginationneverseemstogetbeyondties,handkerchiefs
Alittleboyinvitedhismothertoattendhisschool’sfirstteacher-parentmeeting.Tothelittleboy’s【21】,shesaidshewould
Afterscientistsdidsomeresearch______thehealthofworkers,thegovernmenttriedtofindsomewaytomeettheirdemand.
Toomuchdrinkingwould______hishealth.
January3rd,2010DearMr.Timbald,Thankyouforyourletterconcerningthepoorqualityofourrubbersoledblackworkboo
Itisphysicallyimpossibleforawell-educated,intellectual,orabravemantomakemoneythechiefobjectofhisthoughts;a
随机试题
解放思想意味着放飞思想,也就是意志自由。()
提出解冻理论的是()
A.Km增大,Vmax不变B.Km增大,Vmax降低C.Km不变,Vmax降低D.Km减小,Vmax降低反竞争性抑制作用的动力学变化特点是
患儿,9岁。发热,双侧腮腺肿大9天。现头痛,呕吐。查体:体温39℃,嗜睡,颈项强直。脑脊液检查:蛋白质定量0.2/L,细胞数160×106/L,以淋巴细胞为主。应首先考虑的是
进口口岸()提运单号()
通货紧缩往往相伴随着()。
设f(x)在[0,2]上三阶连续可导,且f(0)=1,f’(1)=0,f(2)=5/3.证明:存在ξ∈(0,2),使得f"’(ξ)=2.
在考生文件夹中有一个工程文件exeeise119.vbp,相应的窗体文件为exeeise119.frm。在名为Form1的窗体上有一个命令按钮(名称为Cmd1,标题为“求和”),其功能是产生30个0~1000的随机整数,放入一个数组中,然后输出它们的和。程
Cybercrime’Lovebug’virus,hackattacksanddatatheft,peoplenowadaysarequitefamiliarwiththosewords,astheyareo
A、She’llgototheconcert.B、She’llhaveameeting.C、She’llwatchherneighbor’schildren.D、She’llvisitherneighbor.C信息明示
最新回复
(
0
)