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  3. Shoppers on Black Friday, the traditional start of the holiday shopping season in America, are very aggressive. Some even start

Shoppers on Black Friday, the traditional start of the holiday shopping season in America, are very aggressive. Some even start

admin2012-05-17  63
问题     Shoppers on Black Friday, the traditional start of the holiday shopping season in America, are very aggressive. Some even start queuing outside stores before dawn to be the first to lay their hands on heavily discounted goods. Despite the frenzy (疯狂) at many stores, however, the recession appears to have accelerated the pace at which shoppers are abandoning bricks and mortar (实体店) in favour of online retailers—e-tailers. So this year Black Friday also marks the start of many conventional retailers’ attempts to regain the initiative.
    E-commerce holds particular appeal in straitened times as it enables people to compare prices across retailers quickly and easily. Buyers can sometimes avoid local sales taxes online, and shipping is often free. No wonder, then, that online shopping continues to grow even as the offline sort shrinks.
    The shift in spending to the internet is good news for companies like P&G that lack retail outlets of their own. But it is a big concern for brick-and-mortar retailers, whose prices are often higher than those of e-tailers, since they must bear the extra expense of running stores. Happily, however, conventional retailers are in a better position to fight back than last year, when overstocking forced them to resort to destructive discounting.
    The most obvious response to the growth of e-tailing is for conventional retailers to redouble their own efforts online. The online arms of big retailers are performing well, on the whole.
    Retailers are also trying to make shopping seem fun and exciting to act against the economic gloom. One common tactic is to set up "pop-up" stores, which appear for a short time before vanishing again, to foster a sense of novelty (新奇) and urgency.
    Shoppers are increasingly looking for an "experience" when they go to stores, says Jack Anderson of Hornall Anderson, a branding and marketing firm, and are no longer interested in purely "transaction-based bricks and mortar stores". Apple, which encourages customers to try out its devices in its stores, is considered a pioneer of this strategy, and has attracted many imitators.
    Stores are also trying to lure customers by offering services that are not available online. Best Buy, a consumer-electronics retailer, has started selling music lessons along with its musical instruments. The idea is to bring people back to its shops regularly, increasing the likelihood that they will develop the habit of shopping there.
The recession of stores appears to have accelerated because______.
选项 A、stores refuse to give heavy discounts
B、more shoppers turn to internet shopping
C、buyers are tired of queuing outside stores
D、customers are not confident in the economy
答案B
解析 根据题干中的The recession和appears to have accelerated将本题出处定位到首段第3句。该句提到，实体店销售虽然火爆，但其萧条之势却越发严重，因为消费者正在放弃实体商店，转而投入在线零售商一电子零售商的怀抱。由此可知，实体店萧条加速的原因是更多的购物者转向了网上购物，故答案为[B]。由该段第2句中的on heavily discounted goods可知，[A]中的信息与之相反，故排除；该段第2句用even强调出人们为抢到打折商品不惜大早排队的热情，故排除[C]；[D]的信息在文中未提及，故排除。
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