Why did the man go to Dallas?

W: Welcome to the Best Season Hotel. I’ll take care of checking you in, and our porter will be along shortly to collect your bags. Are you in Dallas for business or pleasure?
M: Business. I’m leading a workshop at the civic center. I wonder if you could arrange for someone to park my car. The concierge didn’t seem to be around earlier. It’s just outside.
W: I’ll get right on it. He’s on his break at the moment, but I’ll contact somebody in our Customer Liaison Department and have them take care of it.
M: Perfect. Thank you. Here are the keys. I need to take a shower before my meeting, so I’ll go up to my room now.