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  3. The e-score is a consumer rating metric used to determine an individual’s potential value as a customer and to use that informat

The e-score is a consumer rating metric used to determine an individual’s potential value as a customer and to use that informat

admin2016-04-03  45
问题     The e-score is a consumer rating metric used to determine an individual’s potential value as a customer and to use that information to guide marketing efforts. E-score algorithms(算法)factor in variables such as salary,【B1】______, home value, debt load and shopping history, and assign a【B2】______ score.
    E-scores are often used to【B3】______ an appropriate level of marketing and the types of offerings that are likely to be successful with a given consumer. Perhaps even more importantly, e-scores can indicate which consumers are unlikely to be profitable, so marketing 【B4】______ will not be wasted. However, the e-score has no 【B5】______ on an individual’s credit rating and cannot be【B6】______ for financial dealings such as loan applications.
    A number of companies provide consumer e-scores to other businesses. eBureau, a St. Cloud, Minnesota-based company, provides a service that they call eScore. Here’s how the eBureau service works: A customer, such as a credit card company, provides eBureau with a list of leads(names of potential customers)and a list of existing customers that were first【B7】______ leads. EBureau associates the names with【B8】______ details and the software adds additional data associated with those details. The data from potential customers are compared with data from existing customers to determine the e-scores for individuals on the list of leads. Based on those e-scores, the credit card company can decide what type of card to offer to each individual and determine which individuals are not good【B9】______. E-score information is not made【B10】______ consumers.
【B10】
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