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  3. Although one might not think so from some of the criticism of it, advertising is essential to our life. Advertising is necessary

Although one might not think so from some of the criticism of it, advertising is essential to our life. Advertising is necessary

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问题     Although one might not think so from some of the criticism of it, advertising is essential to our life. Advertising is necessary【B1】______ communicating with others, of telling them about the goods and services that are offered. And advertising helps a great deal to【B2】______a rising standard of living.
    In talking about advertising, one should not think only【B3】______ a commercial on television, or an advertisement in the newspapers. In its widest sense, advertising includes a host of activities such as 【B4】______ , shop displays and even the spoken word of the salesman. After all, the【B5】______ of advertising are to be found in the market place.
    Many people【B6】______ thought that it was enough to produce goods and supply services. It is only more recently that they have increasingly realized that the production of goods is a waste of resources unless those goods can be sold at a【B7】______ price within a reasonable time 【B8】______ . In the competitive society, it is essential that we go out and sell what we have to offer. And advertising plays an important role in this respect, whether selling at home or in export markets.
    Approximately 2 percent of the UK gross national product is spent on advertising. But it must not be thought that this advertising tries to sell goods to consumers who do not want them. Of course, advertising does try to attract the interest of the【B9】______ consumer, but if the article does not【B10】______ it’s advertising, it is obvious exceedingly unlikely that the article will sell well.
【B9】
选项
答案potential
解析 空格填人的词修饰consumer，可以是名词、形容词或分词。potential是形容词．意思是“潜在的”。
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