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  3. How teenagers and those in their early 20s consume news today? It is almost entirely on social media. It is almost entirely visu

How teenagers and those in their early 20s consume news today? It is almost entirely on social media. It is almost entirely visu

admin2022-01-20  45
问题     How teenagers and those in their early 20s consume news today? It is almost entirely on social media. It is almost entirely visual. And the content of the news—"President Makes Speech at UN"— is less important than how it is packaged. It is often filtered through humour or comment. Or, just as often, it is mediated by personalities who command huge followings among young people but are little known to the general population.
    These principles hold true around the world, even if the specifics and platforms differ. Between 2009 and 2018 the share of teenagers who read newspapers declined from around 60% to close to 20%, according to the Programme for International Student Assessment (PISA), an educational league table of 15- and 16-year-olds in the OECD, a group of mostly rich countries. Young Indians are half as likely to visit timesofindia.com, India’ s biggest English-language news site, as older ones; they are also far more interested in videos and Bollywood news. In Britain, younger teens are far less familiar with the BBC’ s brand than they are with those of YouTube or Netflix. The public broadcaster "will face a threat to its future sustainability if it cannot engage young people sufficiently" according to Ofcom, the country’ s media regulator.
    According to Pew Research Centre, 95% of American teens have access to a smartphone and 45% are online "almost constantly". A study of American and British teens commissioned by the Reuters Institute for the Study of Journalism in Oxford argues that when it comes to news, young people are most concerned with "what it can do for them as individuals—rather than society as a whole". A report from Ofcom found that "when people consume news in this way, their engagement is typically fleeting." Moreover, "they are also less likely to be aware of the source of news content."
    It can be tempting to dismiss teenagers’ news-consumption habits. Most cannot vote, have limited spending power and are probably incapable of finding El Salvador on a map. Such sneers are misplaced. A third of the planet is under 20. More than half the world is now connected to the internet. The young are a proxy for the future. That is especially the case in media businesses, where their habits drive billion dollar decisions, such as Facebook’s acquisition of Instagram in 2012 and its failed attempt to buy Snapchat the following year.
To dismiss teenagers’ news-consumption habits________.
选项 A、can be a solution for media businesses to engage more teenagers
B、will make teenagers a proxy for the future for media businesses
C、will drive the internet connection and billion dollar decisions
D、may be attractive but not suitable for today’ s reality tendency
答案D
解析 细节题。根据题干关键词定位到第四段。第四段第一句指出lt can be tempting to dismiss teenagers’ news—consumption habits，“忽视青少年的新闻消费习惯是很有诱惑力的”，第二句指出原因是“大多数青少年不能投票，消费能力有限，甚至可能无法在地图上找到萨尔瓦多”，但接着第三句指出Such sneers are misplaced，“这种嘲笑是不合时宜的”。由此可知，D项“可能很有吸引力，但不适合当今的现实趋势”符合原文。A项“可以成为媒体企业吸引更多青少年的解决方案”、B项“将使青少年成为媒体行业未来的代表”和C项“将推动互联网连接和数十亿美元的决策”均为错误表述，故排除。
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