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  3. With a growing consumer interest in plant-based healthy eating, vegetarian options present a chance for new business and competi

With a growing consumer interest in plant-based healthy eating, vegetarian options present a chance for new business and competi

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问题    With a growing consumer interest in plant-based healthy eating, vegetarian options present a chance for new business and competitive advantage.
   Jennifer Pardoe, founder of London plant-based food consultancy Zest says businesses are slowly recognising the ’mega trend’. Recently we have seen brands like Birdseye introduce plant-based meal options and Sainsbury’s create clearer vegetarian product labelling.
   "With more people becoming plant curious, restaurants and supermarkets are realising they need high quality plant-based food options to satisfy consumer’s demand," explains Pardoe.
   This is where plant-based food consultants come in. "Day to day, we can be found helping food producers create and get their products in market, and working with restaurants to create plant-based products that taste great and people want to buy.
   "As a vegetarian you can live on Coke and crisps if you like, but it’s the job of plant-based food consultants to put more fruit, veggies, grains, legumes, nuts and seed options on the menu."
   David Benzaquen, CEO of PlantBased Solutions, a US-based marketing agency, credits the rise of private investors putting millions into food start-ups, and the growing consumer base of "flexitarians" as real drivers for change in the US market. "Consumers being both more aware of big animal agriculture, its impact on the environment and their own health, as well as campaigns such as Meatless Mondays, are key contributing factors to more people trying plant-based foods," he said.
   With plant-based cooking on trend, entrepreneurs are seizing the opportunity to create new businesses.
   One such food developer is Meriel Armitage, founder of vegetarian food pop up, Club Mexicana. After spending seven years living in Melbourne via San Francisco and New York, Meriel returned to London inspired to create food that vegetarians could love. "The attitude towards plant-based foods in all three cities is very progressive, they’re a couple of years ahead of London in that respect. The vegetarian restaurants were packed because they were creating really exciting food."
   Another young plant-based entrepreneur is two-time world freerunning champion, Tim Shieff who has worked with celebrity chef Jamie Oliver to create vegetarian recipes for Oliver’s FoodTube channel. Shieff regularly makes his own YouTube videos promoting healthy vegetarian living and recently showed his 100,000 channel subscribers how to eat vegetarian food in grilled chicken restaurant, Nandos.
   Shieff claims his vegetarian diet has increased his energy for freerunning training, and indeed more and more people are turning to a plant-based diet. As Pardoe explains, "If you look at all the food retailers competing for the lunchtime eating out market, all the main players are promoting a ’healthy option’. As plant-based food consultants, we are responsible for helping restaurants design healthy vegetarian products people want to eat regardless of their overall dietary choice."
   After the success of Club Mexicana, Armitage has expanded the concept to launch a fine dining version of the pop-up in collaboration with a chef who although isn’t vegetarian, approached her with the idea because he loves cooking with plant-based ingredients. "If this isn’t proof of changing attitudes in the food world, I don’t know what is," she says.
   [A] criticizes that businesses are slow in response to the trend of vegetarian food.
   [B] cooperates with a freerunning champion to design vegetarian recipes.
   [C] points out that people’s concern with health partly arouses their interest in plant-based food.
   [D] asserts that his vegetarian diet has a positive effect on freerunning training.
   [E] explains that some businesses are aware of the need of high quality vegetarian food.
   [F] suggests that New York precedes London in terms of people’s attitude towards plant-based food.
   [G] helps a celebrity chef make YouTube videos about healthy living.
Jamie Oliver
选项
答案B
解析 Jamie Oliver出现在倒数第三段。该段的第一句说，Tim Shieff与大厨Jamie Oliver一起合作，为Oliver’s FoodTube频道创造素食菜品。B中的cooperates with是原文worked with的同义转述，与Jamie Oliver合作的Tim Shieff就是自由飞跃大赛的冠军(freerunning champion)，而design vegetarian recipes与create vegetarian recipes同义，故确定B为本题的正确答案。
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