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  3. Question 1 •You are Marketing Manager for a Shanghai beer company. You have been asked to write a short report about the first f

Question 1 •You are Marketing Manager for a Shanghai beer company. You have been asked to write a short report about the first f

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问题 Question 1
•You are Marketing Manager for a Shanghai beer company. You have been asked to write a short report about the first four largest market share makers in Shanghai.
•Look at the bar chart below on which you have just collected some figures in Jan. , 2004.
•Using your notes, write a short report to summarize the information below and give some reasons for the situation.
•Write 120-140 words on a separate sheet.
选项
答案 This chart shows the current beer market share of sales Income in Jan. 2004 in Shanghai. We can see that Suntory Company gained 36% of the market share, which enjoys the leading position in the industry. We have discovered that the Suntory Company has got not only a good quality control system with high productivity, but also an effective network of distributions in Shanghai market. Budweiser comes after the Suntory, which got 28. 1 percent in the market share, and it is far ahead of the third company-Qingdao. Though Qingdao beer is popular in the northern part of the country, it does not appeal very much to the people in the south. It only obtained 12. 4 percent of market share in Shanghai during Jan. 2004. Reeb Company ranked the fourth with similar figure to the third, Qingdao; Reeb earned 11.5 percent of market share of sales income.
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