2. 外语
  3. Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to

Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to

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问题     Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to increase people’s awareness and【B1】______interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special【B2】______of the market. The cinema and【B3】______radio are useful for local market. Television, although more【B4】______, can be very effective. Public notices are fairly cheap and more【B5】______in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.
    There can be no【B6】______that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those【B7】______ frozen foods, liquor, tobacco and medicines have been built up【B8】______by advertisement.
     【B9】______. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, 【B10】______.
    It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support.【B11】______.
【B11】
选项
答案What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them
解析 What is clear is that businesses would not pay much for advertisement if they were not assured of its value to them
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