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Read this article. Choose the best word to fill in each gap. For each question 19—33 mark one letter A, B, C or D on your Answer
Read this article. Choose the best word to fill in each gap. For each question 19—33 mark one letter A, B, C or D on your Answer
admin
2013-01-13
23
问题
Read this article.
Choose the best word to fill in each gap.
For each question 19—33 mark one letter A, B, C or D on your Answer Sheet.
There is an example at the beginning 0.
People Express
People Express, 0 in April 1981, grew rapidly on the basis of low fares and no-frills service. It soon became a leading airline and 19 changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express’bubble 20 because it over expanded, consumer complaints mounted and other airlines matched its fares on popular routes. In 1986, People Express 21 hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines.
In early 1987, Texas Air 22 People Express into its Continental division and industry observers believed 23 the costly fare wars would be ended. They could not have been more wrong. To stimulate business for its 24 Continental Airlines, Texas Air instituted a new low fare category 25 MaxSaver. The fare offered prices that were up to 40 percent lower than "supersaver" rates offered 26 all airlines. For Example, the round-trip MaxSaver fare from New York to Houston was $79. The MaxSaver fares were immediately matched by all major airlines, 27 feared losing business.
While MaxSaver rates were low, they also had restrictions. Tickets could not be 28 or flight times modified after purchase. Passengers would have to stay over either a Saturday or Sunday. Reservations had to be made at least two days 29 , and there were limited seats available.
Three weeks after MaxSaver rates were 30 American Airlines announced plans to raise its discount fares and require 30-day 31 purchasing for its lowest fares. It felt it could not continue at the rates in effect feet. However, just 10 days 32 American Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the program into the busy summer season. Competitors went along and the price war raged on, 33 an executive’s comment that "nobody’s cost structure can survive MaxSavers".
选项
A、introduced
B、brought in
C、taken in
D、adapted
答案
A
解析
Introduce是“采用、推行”的意思;bring in生产,挣得;take in接受,接待,吸收,理解等;adapt使适应,改编。
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本试题收录于:
BEC中级阅读题库BEC商务英语分类
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BEC中级阅读
BEC商务英语
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