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  3. Some companies are more creative in their use of history than others．HSBC’s History Wall，a striking art installation at the bank

Some companies are more creative in their use of history than others．HSBC’s History Wall，a striking art installation at the bank

admin2019-11-28  101
问题 Some companies are more creative in their use of history than others．HSBC’s History Wall，a striking art installation at the bank’s London headquarters，is made up of 3，743 images drawn from the bank’S archives and arranged in chronological order．
    Even this is dwarfed? by Coca Cola，the American classics．In May，Coca Cola opened a new corporate museum in Atlanta，which is expected to pull in more than 1 million visitors annually，Attractions include the first Coke cans to go into space，a functioning boning line and a tasting lounge．
    The benefits of knowing your corporate history can be very practical．Companies often usetheir history as inspiration for new products．Disney constantly mines its archives of old films．Carmakers have overhauled old designs for the modem era：Volkswagen’s New Beetle is an obvious example．
    But the bigger payoff tends to be less tangible that of forging stronger bonds with customers and employees．Age can by itself confer a sense of trustworthiness，brewers and banks are fond of flaunting(炫耀)their deep roots．Jim Gilmore，co-author of“Authenticity”，argues that history is also vital in giving companies a genuine sense of personality．Ritz-Carlton’s use of cobalt-blue glasses in its hotel dining rooms can be traced back to Boston in the 1920s，for example，where window glass that had been imported from Europe and turned blue in the New England air was a symbol of wealth．Rather than commissioning dusty biographies to mark anniversaries，Mr．Gilmore believes that firms should search the archives for inspiring stories of this kind．
    Younger companies can use history，too．Before giving up their old jobs，the founders of Innocent，a British drinks firm formed in 1998，sold an initial batch of smoothies from a market stall in London．They asked customers to put their empty bottles into one of two labeled bins to indicate whether they should focus on their new venture or stick to their day jobs．The rest，as they say，is history．The firm now uses the story to illustrate its folksy image．
    请回答下列问题。
According to the first paragraph，what does the example of HSBC show?
选项 A、The bank has greater power than other banks．
B、The bank contributes a lot to the development of London．
C、The bank uses its history more creatively．
D、The bank has a difierent business model than other firms．
答案C
解析 细节题。根据题干关键词the first paragraph定位到第一段。第一段首句讲“一些公司在利用历史上比其他公司更有创意”，接着以HSBC为例，解释第一句话，C项“这家银行能更有创意地利用历史”符合题意。A项无中生有，“这家银行比其他银行的权力更大”文中没有提及，故排除；B项无中生有，“这家银行为伦敦的发展做出了巨大贡献”，文中只说“历史墙位于伦敦的总部银行”，故错误；D项“这家银行的运营模式与其他公司不同”，文中并未提及，故排除。故本题选C。
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