2. 外语
  3. A、To launch a campaign in all the specialist medical journals. B、To offer to return the purchase price if the customers are not

A、To launch a campaign in all the specialist medical journals. B、To offer to return the purchase price if the customers are not

admin2013-06-02  56
问题  
M: Right, I guess you’ve got some ideas for our product promotion.
W: Well, first we must win over the medical circle, so I thought we should launch a campaign in all the specialist medical journals to promote our drugs, antibiotics and so on.
M: Yes, that’s a good idea.
W: Then TV commercials.
M: Just a moment, are you sure we’re allowed to advertise medicines on TV?
W: Oh yes, provided they are not drugs which need a prescription. You can advertise over-the-counter products. We can get users of our products to recommend them — "Their lotion cured my disease in six days." For example.
M: Now, hold on. It is forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illness which should be treated by a doctor.
W: Mmm. OK. What about this — a series of full page newspaper ads with the message that most doctors consider our products the best?
M: That depends on whether it’s true.
W: Sure it is. But here is another suggestion. We could offer to return the purchase price to anyone who’s not satisfied with one of our products. It’s possible to do that, isn’t it?
M: No, I’m afraid not. Manufacturers of medical products are not allowed to promise a return of price in their ads.
Questions 23 to 25 are based on the conversation you have Just heard.
23. What are the two speakers talking about?
24. According to the man, which suggestion of the woman is not possible?
25. From the conversation, what do we know about the woman?
选项 A、To launch a campaign in all the specialist medical journals.
B、To offer to return the purchase price if the customers are not satisfied.
C、To advertise in the papers with doctors’ recommendation.
D、To advertise through television commercials.
答案B
解析 对话中女士一共提出四项建议一、在专业医学期刊上宣传；二、电视商业广告：三、在报纸上整版刊登医生的推荐和评价；四、承诺不满意退钱。男士对方法一比较肯定，对方法二、三的可行性不太确定，对方法四则完全否定，因为按规定，制药商不允许这样承诺，故答案为[B]。
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