2. 外语
  3. Read the article below about goods returned by customers to mail order companies. Choose the best word or phrase to fill eac

Read the article below about goods returned by customers to mail order companies. Choose the best word or phrase to fill eac

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问题     Read the article below about goods returned by customers to mail order companies.
    Choose the best word or phrase to fill each gap from A, B, C or D on the opposite page.
    For each question(19-33), mark one letter(A, B, C or D)on your Answer Sheet.
    There is an example at the beginning(0).
                            Unwanted Goods
Increased sales is always good news for mail order companies. But more sales also(0)___ A___more items are returned. Most companies have a full returns policy, but as Meg Powell, Managing Director of mail order company Go First, explains, this usually【C1】______a lot of extra work. ’If an item comes back, we have to【C2】______with refunds, apology mailings and stock control. This is a complex process and each returned item undergoes close【C3】______for defects. If goods are in a fit【C4】______ for stock, they need repacking and putting back in the warehouse. If not, we’ll look at why. Anything【C5】______ to the quality of returned goods is【C6】______information. In some instances we can identify a fault in production and do something about it.’
Estimates of the number of returns for the sector【C7】______ In the 【C8】______of Go First, which delivers 100 million packages a year, 26 million come back. Reducing this number is an important【C9】______for the company. One way it aims to do this is by making the initial order-taking process as accurate as possible, and by closely【C10】______ the packing of goods. 【C11】______ the reasons for returns also helps. Go First telephones a 【C12】______of people returning goods to establish their reasons for doing so.
Clearly, a customer-focused returns process is essential for fostering trust in the company. ’It is standard【C13】______in this business,’ says Meg Powell. ’It attracts customers, gives them a greater【C14】______of security and encourages them to buy. We realise that making the return of goods a smooth, fast process can only【C15】______customer satisfaction.’
Example:
A means B leads C proposes D gives

【C9】
选项 A、objective
B、purpose
C、direction
D、scheme
答案A
解析
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