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You will hear an interview of a recruiter supervisor Catherine Liz. For each question (23-30), mark one letter (A, B or C) f
You will hear an interview of a recruiter supervisor Catherine Liz. For each question (23-30), mark one letter (A, B or C) f
admin
2016-11-30
51
问题
You will hear an interview of a recruiter supervisor Catherine Liz.
For each question (23-30), mark one letter (A, B or C) for the correct answer.
After you have listened once, replay the recording.
Why does the company insist on remaining ad free to the man’s business model?
You will hear an interview of a recruiter supervisor Catherine Liz.
For each question (23 -30) , mark one letter (A, B or C) for the correct answer.
After you have listened once, replay the recording.
You have forty-five seconds to read through the questions.
[pause]
Now listen, and mark A, B or C.
Woman: Jim Buckmaster, welcome to the studio.
Man: Thanks for having me.
Woman: We don’t really have to do this on this segment but I’m thinking that since Bear is established, sort of an unusual company as companies in this country go, so it would be helpful if you’d define what exactly it is you do for us.
Man: Well, I guess it’s a general Internet, classifieds across all the areas people think of when they think of classifieds, employment, housing, buying and selling stuff, personals and romance. It’s organised by geographic areas so there tends to be one for your local city wherever you may be in the U. S. and Canada certainly, and increasingly we have sites internationally. So it’s a site for people to interact locally and get basic stuff done.
Woman: Interact in a commerce sense right? I mean, you’re buying and selling stuff, you’re renting things.
Man. Sure, and unlike the typical Internet site, just about every function on Bear, if you’re successful in your transaction, is going to involve you meeting the other person in person: whether it’s for a job interview, or to look at an apartment, or to buy a used sofa or to go out on a date.
Woman: Do you find that connection aspect of it to be important?
Man: Yes, I think so, I mean I think that’s kind of what defines the site and sets it a-part from most others and interestingly many of the reports we hear of people ending up married, it’s not through the personals but rather through that used sofa ad or going to look at that apartment. You know, people end up meeting in person and once you’re meeting in person, the sky is the limit.
Woman: You’ve got this dot-org address but you’re not really a nonprofit.
Man: That’s true. We were briefly organised as a nonprofit years ago. We’ve kept the dot-org Internet address as kind of a symbol of our way of doing business or our philosophy if you will where we are trying to maximize social good rather than revenues or profits.
Woman: Why try to maximize that social good instead of profits? I mean, you’re a company. You’re a money-making institution.
Man: Well, for one thing, it’s more fun for us to do it that way. I should say that we do have a healthy business and have had for many years now. It’s important for us to stay in the black since we don’t want to borrow money or sell stock to the public. But beyond having a healthy business, it’s not important to us to maximize those financial metrics, it’s a lot more fun to try to make the site as useful as possible for as many people as want or need it.
Woman: Let’s talk about that for just a second, because both you and the founder Cage Newman have said that you’re invested in this enterprise as a social good, and yet lots of yucky things happen on Bear. Lots of yucky things happen all over the Internet, some of them on Bear whether through malfeasance or criminality or what have you. What’s your obligation to keep this a safe place and help the law enforcement authorities do that?
Man: Sure. The amount of misuse of the site is small on a percentage basis, but given the massive usage of the site, it adds up even when you’re talking about a tiny percentage, and certainly we see it as our responsibility to hold misuse of the site as an absolute minimum.
Woman: Right. Exactly, another question, you don’t get what you’d expect to see on almost every web-page out there selling stuff, which is a banner ad of some type. How do you make money?
Man: We do charge for employment ads on 10 cities now including Los Angeles. The other thing we charge for now is broker department rentals in New York City, everything else is free. And as you say, we don’t carry banner ads or text ads or any of that.
Woman: How important is remaining ad free to your business model?
Man: The way we look at it is our users aren’t asking us to put banner ads or text ads on the site, so we don’t consider putting them there. That’s kind of the way we make all of our decisions.
Woman: Based on what the users want. Jim Buckmaster is the CEO of Bear. Jim, thanks a lot for your time.
Man: Thanks a lot for having me. Hope to be here one more time. Happy talking with you!
选项
A、It is based on client’s will.
B、They decide all by themselves.
C、It’s the company’s strategy in different areas.
答案
A
解析
文中女主持人提到:How important is remaining ad free to your business model?即:你们公司坚持不插入广告,这对你们的商业模式有多重要呢?男士说:The way we look at it is our users aren’t asking us to put banner ads or text ads on the site,so we don’t consider putting them there.即:我们的客户没有要求我们把横幅广告或文字广告放在网站上,所以我们不会这么做。
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