2. 外语
  3. Read the article below about the real intentions of customers and the questions on the opposite page. For each question(13-1

Read the article below about the real intentions of customers and the questions on the opposite page. For each question(13-1

admin2015-04-23  25
问题     Read the article below about the real intentions of customers and the questions on the opposite page.
    For each question(13-18), mark one letter(A, B, C or D)on your Answer Sheet.
                    Turning Consumers into Customers
    The expression "supply and demand" was first coined as "demand and supply", by James Denham-Steuart in An Inquiry into the Principles of Political Economy, written in 1767. In his Inquiry, Denham-Steuart says of demand, "It must constantly appear reciprocal. If I demand a pair of shoes, the shoemaker either demands money, or something else for his own use," adding, "The nature of demand is to encourage industry." Nine years later, in The Wealth of Nations, Adam Smith wrote, "The real and effectual discipline which is exercised over a workman is that of his customers. It is the fear of losing their employment which restrains his frauds and corrects his negligence."
    It helps to revisit these elementary lessons because we’ve been ignoring them on the Web—at the cost of billions of dollars in lost opportunities for businesses other than those driven by advertising and " big data" farming.
    To see what I mean, consider this fact: you are not a customer of Facebook or Twitter. Nor of Google’s search, mail, and other free services. The actual customers of those companies are advertisers, not you. In fact, you and I are the products being sold to advertisers. No matter how well those companies serve us with free goodies, the fact remains that these companies’ consumers and customers are different populations, and we are among the former, and not the latter, because we pay them nothing. In Adam Smith’s terms, we do not employ them.
    And, because we are merely consumers of these services, our concerns tend to be dismissed when they are in conflict with the ambitions of those services’ customers, the advertisers. This is why websites, advertisers and third parties take liberties with our personal data, our privacy, and our tolerance for "personalisation" of messages that still fail 99% of the time. This causes two problems. One is abuse of consumers. The other is a lack of what we could bring to the market’s table—besides money—if we were full-fledged customers.
    On the consumer protection front, the Tracking Protection Working Group of the W3C(the leading Web standards organisation)is meeting this week in Washington, as reported in an NPR story titled ’ Do Not Track’ Web Browser Option Gains Steam. Regulators and lawmakers in Washington are also on the case. Last year Sen. Jay Rockefeller introduced the Do-Not-Track Online Act. In February of this year, the White House published a Privacy Bill of Rights.
    An excellent source of ongoing documentation of consumer abuse is The Wall Street Journal’s What They Know, a series of reports begun on July 31, 2010. And, since journalism alone has proven insufficient for reversing the tide of abuse, Julia Angwin and the WTK team are convening Data Transparency Weekend starting this Friday in New York. The purpose is to "build free Web tools that promote data transparency and control". This is a strong move toward giving consumers the powers of customers, whether or not they pay anything.
What does "full-fledged" in the fourth paragraph mean?
选项 A、naive
B、regular
C、mature
D、simple-minded
答案C
解析 题目意为：“第四段出现的full-fledged是什么意思?”原文第四段指出The other is a lackof what we could bring to the market’s table--besides money一if we were full-fledgedcustomers．因为我们仅仅是这些服务的消费者，如果我们与这些服务的客户——广告商——的意见相悖，我们就只能靠边站。这导致了两个结果，其一是我们的个人资料被滥用，其二，如果我们是成熟的顾客，那么我们可以给市场带来很多东西——除了钱之外，但我们不是，所以我们能带给市场的很少，因此C项“成熟的”符合题意。
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