2. 外语
  3. Your department released a new kind of toy this year. Your Sales Manager has asked you to write a report to analyse this new pro

Your department released a new kind of toy this year. Your Sales Manager has asked you to write a report to analyse this new pro

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问题 Your department released a new kind of toy this year. Your Sales Manager has asked you to write a report to analyse this new product. Write the report for the Sales Manager:
- analysing sales performance of the product
- summarising feedbacks from customers
- providing promotional activities.
Write 200-250 words.
选项
答案Report on performance of a new product Introduction This report sets out to analyse the sales performance of our new product and to recommend some promotional activities to promote sales. Observation According to the sales figures of the previous quarter, the new product sells well in most part of the country and 2/3 distributors have added stocking for a second time. Specifically, it is very popular to boys in north part of the country while not so popular in the southern-east part. What’s more, sales in west part of the country show fluctuation in April and a sharp increase in June. As for the east part, it didn’t show any difference from other products. According to the market research to the product, most customers say they like the color and functions of the product, while some customers think that the music is not so attractive. Research in south part show that parents’ consumption habit needs to be guided as they are not accustomed to spend much money on a toy. Products of small size with less money will enjoy a huge market there. Furthermore, gift set of the product is demanded as many people will buy them as a gift. Recommendation As the summer vacation is at the corner, which will be a busy season, some promotional activities like "buy one and get one free" and "5% discount" should be promoted. Also, some changes should be made to the product. First, more attractive music should be added. Second, some small-sized product of the same kind but at a lower price should be designed to meet the need of the south market. Third, gift set should be manufactured. Conclusion I’m sure with all those carried, the product will sell well in the coming season.
解析     题目要求写一篇关于某种新产品上市表现的报告。根据题目要求，这是一篇写给销售经理的对产品进行分析的报告。要求首先说明该产品的销售表现，然后总结顾客的反馈意见，最后提出自己的一些促销措施。说明产品的销售表现时，可以适当提供一些销售数据，或者分地区说明各地的销售情况，或者按时间说明产品在不同时期的表现；总结顾客反馈时。应注意从顾客角度出发，说明对产品的感受及希望改进的地方，可以细节到产品的各个方面，这是一款儿童玩具，因此可以涉及广告宣传、价格、包装、渠道、外形、手感、颜色、重量、大小等方面；最后提出促销活动时，应结合前面的顾客意见及产品表现，有针对性的进行促销宣传活动。写作时，应注意条理清晰，层次分明。用语地道，数据客观。
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