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  3. Tips to Increase Retail Sales Generate a Buzz—Whenever anything noteworthy happens within your business, send a press releas

Tips to Increase Retail Sales Generate a Buzz—Whenever anything noteworthy happens within your business, send a press releas

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问题                       Tips to Increase Retail Sales
    Generate a Buzz—Whenever anything noteworthy happens within your business, send a press release to the media. The idea is to grab any free coverage possible. Get involved with community events. Consider purchasing and pricing products, be sure you’ve considered the cost of goods and that your retail shop is able to make a profit at that price point. Your product price should be competitive, but still profitable. Ultimately, the right price is the price the customer is willing to pay for the product.
    Design Store for Sales—Take advantage of cross-merchandising strategies and impulse sale opportunities. Use lighting techniques and creative displays to attract customers. Play videos for product education, hosting classes, meetings or other networking events in your retail store. Use a unique promotional event to generate a buzz about your business.
    Examine Your Pricing Strategy—When customer entertainment and any other upsell or promotional tie-in.
    Connect with the Customer—Excellent customer service is the key to increasing sales. Listen to your customer to understand their needs and wants. Then educate him/ her about the products. Finally, let the customer know you appreciate their business. Offer value-added services and products. Create a mailing list by asking for contact information from each customer.
Considering costs will do when pricing products.
选项 A、Right
B、Wrong
C、Doesn’t say
答案C
解析 题干意为：定价时考虑成本就够了。原文第一段第五行提到“在购货和定价时，要确保考虑到商品的成本以及你的零售店在这个价格点能够盈利。”文中只提到成本这一个因素，但是没有说只考虑成本就够了，所以题干的内容原文没有提及，故答案为C。
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