2. 考研
  3. In a global survey released in 2012, half the respondent admitted to buying things they really did not need. Two thirds are worr

In a global survey released in 2012, half the respondent admitted to buying things they really did not need. Two thirds are worr

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问题     In a global survey released in 2012, half the respondent admitted to buying things they really did not need. Two thirds are worried that consumers are buying too much. Such concerns may be justified. Many consumers have become trapped in debt. Researchers say that instead of making us more satisfied, high levels of consumption may lead to greater stress and unhappiness!
    As consumers, we are subjected to a great amount of marketing. What is the goal of marketers? To meet wants into needs. Marketers know that consumer behavior is driven largely by emotion. So advertisements and the shopping experience itself are designed for maximum emotional appeal.
    When you ask a consumer: Why do you buy so much? He or she may answer: I want to improve my quality of life. It is natural that people want a better life. Advertisers bombard us with messages that all of our desires — better health, security, relief from stress, and closer relationships — can be achieved by making the right purchases.
    But actually, as our number of possessions increases, our quality of life can actually decrease. Additional time and money are needed to care for more material things. Stress levels rise because of pressure from debt, and there is less time for family and friends. So you should protect yourself from becoming a victim of clever marketers. You should put emotion aside, and compare marketing promises with reality.
The purpose of the author in writing this article is to______.
选项 A、reveal marketing tricks
B、explain the working theory of ads
C、advise people against over-spending
D、analyze consumer behavior
答案C
解析 推理题。本文前面讲述了过度消费是如何发生的，最后一段非常清楚地讲到，过度消费不仅不能提高生活质量，反而会降低质量，因为我们要花额外(additional)的时间去关注物质。所以，作者建议要保护好自己，不要成为聪明的营销者(marketer)的牺牲品，将感性(emotion)抛到一边，仔细对比承诺(promise)和现实(reality)。故本题答案为C(建议人们不要过度消费)。本题A、B、D选项都是为了C选项服务的，不是最后的目的。
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