首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Israel is a "powerhouse of agricultural technology", says Abraham Goren of Elbit Imaging (EI), an Israeli multinational. The cou
Israel is a "powerhouse of agricultural technology", says Abraham Goren of Elbit Imaging (EI), an Israeli multinational. The cou
admin
2012-04-23
56
问题
Israel is a "powerhouse of agricultural technology", says Abraham Goren of Elbit Imaging (EI), an Israeli multinational. The country’s cows can produce as much as 37 liters of milk a day. In India, by contrast, cows yield just seven liters. Spotting an opportunity, EI is going into the Indian dairy business. It will import 10,000 cows and supply fortified and flavored milk to supermarkets and other buyers.
So will EI lap up India’s milk market? Not necessarily. As the Times of India points out, its cows will ruminate less than 100 miles from the headquarters of a formidable local producer—the Gujarat Co-operative Milk Marketing Federation, otherwise known as Amul. This Farmers’ Co-operative spans 2.6m members, collects 6.5m liters of milk a day, and boasts one of the longest-running and best-loved advertising campaigns In India. It has already shown "immense resilience" in the face of multinational competition, says Arindam Bhattacharya of the Boston Consulting Group (BCG). Its ice-cream business survived the arrival of Unilever; its chocolate milk has thrived despite Nestlé.
Indeed, Amul is one of 50 firms—from China, India, Brazil, Russia and six other emerging economies— that BCG has anointed as "local dynamos". They are prospering in their home market, are fending off multinational rivals, and are not focused on expanding abroad. BCG discovered many of these firms while drawing up its "global challengers" list of multinationals from the developing world. The companies that were venturing abroad most eagerly, it discovered, were not necessarily the most successful at home.
Emerging economies are still prey to what Harvard’s Dani Rodrik has called "export fetishism". International success remains a firm’s proudest boast, and with good reason: economists have shown that exporters are typically bigger, more efficient and pay better than their more parochial rivals. "Exporters are better" was the crisp verdict of a recent review of the data.
Countries like India and Brazil were, after all, once secluded backwaters fenced off by high tariffs. Prominent firms idled along on government favors and captive markets. In that era, exporting was a truer test of a company’s worth. But as such countries have opened up, their home markets have become more trying places. Withstanding the onslaught of foreign firms on home soil may be as impressive a feat as beating them in global markets.
BCG describes some of the ways that feat has been accomplished. Of its 50 dynamos, 41 are in consumer businesses, where they can exploit a more intimate understanding of their compatriots’ tastes. It gives the example of Gol, a Brazilian budget airline, which bet that its cash-strapped customers would sacrifice convenience and speed for price. Many Gol planes therefore depart at odd hours and make several hops to out-of-the-way locations, rather than flying directly.
Similarly astute was India’s Titan Industries, which has increased its share of India’s wristwatch market despite the entry of foreign brands such as Timex and Swatch. It understood that Indians, who expect a good price even for old newspapers, do not throw their watches away lightly, and has over 700 after-sales centers that will replace straps and batteries.
Exporters tend to be more capital-intensive than their home-bound peers; they also rely more on skilled labor. Many local dynamos, conversely, take full advantage of the cheap workforce at their disposal. Focus Media, China’s biggest "out of home" advertising company, gets messages out on flat-panel displays in 85,000 locations around the country. Those displays could be linked and reprogrammed electronically, but that might fall foul of broadcast regulations. So instead the firm’s fleet of workers on bicycles replaces the displays’ discs and flash-cards by hand.
The list of multinationals resisted or repelled by these dynamos includes some of the world’s biggest names: eBay and Google in China; Wal-Mart in Mexico; SAP in Brazil. But Mr. Goren of EI is not too worried about Amul. The market is big enough for everybody, he insists. Nothing, then, is for either company to cry about.
All of the following are ways to accomplish the feat of withstanding the onslaught of foreign firms on home soil EXCEPT
选项
A、relying more on skilled labor.
B、specializing in consumer businesses.
C、taking advantage of the cheap workforce.
D、better understanding home consumers’ tastes.
答案
A
解析
原文第3段最后一句提到最热心于海外经营的公司在本土并不一定是最成功的,而第5段最后一句也提到在本土抵抗外国企业的冲击是一项不逊于在全球市场将他们击败的高超本领,结合这两句可推断发展中国家中最成功的公司并不一定都是全球化的,A正确。
转载请注明原文地址:https://www.kaotiyun.com/show/ZFiO777K
0
专业英语八级
相关试题推荐
A、havingmaintainedgoodrelationswithotherpeopleB、beingpatientenoughC、keepingsecretsD、beingundeterminedsometimesD
GreenpeaceisaninternationalenvironmentalorganizationfoundedinVancouver,Canadain1971.Itsgoalistoassuretheabilit
GreenpeaceisaninternationalenvironmentalorganizationfoundedinVancouver,Canadain1971.Itsgoalistoassuretheabilit
PeoplesoccupiedNorthAmericabeforethearrivalofthe【M1】______Europeaninthe15thcenturyhavelongbeenknown
B语言学家及观点。ThePragueSchool主要进行共时性语言学研究(Synchroniclinguistics),从功能(function)的角度研究语言。
Wesometimesthinkhumansareuniquelyvulnerabletoanxiety,butstressseemstoaffecttheimmunedefensesofloweranimalsto
WhichdoesNOTbelongtothetwouniquedaysinAmericanhistory?
A、stopupto100,000ArabdaylaborersfromworkinginsideIsraelB、allowasoldiertoshootonlyifhewasindangerC、authoriz
Inthewarsoverinformationtechnologyintheuniversity,Iamaneutral.Iamneitheranenthusiastnoracriticbutarealist
Theworld’slastknowncaseofsmallpoxwasreportedinSomalia,theHornofAfrica,inOctober1977.Thevictimwasayoungcoo
随机试题
背景材料:某三跨预应力混凝土连续钢构桥,跨度为90m+155m+90m,箱梁宽14m,底板宽7m,箱梁高度由根部的8.5m渐变到跨中的3.5m,根据设计要求,0号、1号块混凝土为托架浇筑,然后拼装挂篮,用悬臂浇筑法对称施工,挂篮采用自锚式桁架结构。施工单
在有关计算机存储器的术语中,一个“Byte”包含8个()。
考虑单因素APT模型,股票A和股票B的期望收益率分别为15%和18%,无风险收益率为6%,股票B的贝塔值为1.0。如果不存在套利机会,那么股票A的贝塔值为( )。
下列关于基金与股票的说法,正确的是()。
根据《证券法》,证券投资咨询公司的业务人员必须具备证券专业知识和从事证券业务()年以上的经验。
甲股份有限公司(以下简称“甲公司”)20×4年为实现产业整合,减少同业竞争实施了一项企业合并,与该项企业合并及合并后相关的交易事项如下:(1)3月20日,甲公司与其控股股东(P公司)及独立第三方S公司分别签订股权购买协议,从P公司购买其持有的乙公司60%
中国传统医学的经典著作——《伤寒杂病论》的作者是“医圣”()。
下列属于其他业务成本核算内容的项目有()
A、Everyweek.B、Onceamonth.C、Twiceayear.D、Everyyear.D
Evenaveryyounganimalhasastrong______forself-preservation.
最新回复
(
0
)