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  3. Packaging is an important form of advertising. A package can sometimes motivate someone to buy a product. For example, a small c

Packaging is an important form of advertising. A package can sometimes motivate someone to buy a product. For example, a small c

admin2012-07-17  66
问题     Packaging is an important form of advertising. A package can sometimes motivate someone to buy a product. For example, a small child might ask for a breakfast food that comes in a box with a picture of a TV character. The child is more interested in the picture than in breakfast food. Pictures for children to colour or cut out, games printed on a package, or small gifts inside a box also motivate many children to buy products—or to ask their parents for them.
    Some packages suggest that a buyer will get something for nothing. Food products sold in reusable containers are examples of this. Although a similar product in a plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free. However, the cost of the container is added to the cost of the product.
    The size of a package also motivates a buyer. Maybe the package has "Economy Size" or "Family Size" printed on it. This suggests that the large size has the most product for the least money. But that is not always true. To find out a buyer has to know how the product is sold and the price of the basic unit.
    The information on the package should provide some answers. But the important thing for any buyer to remember is that a package is often an advertisement. The words and pictures do not tell the whole story. Only the product inside can do that.
People are likely to buy the product sold in a glass or dish because______.
选项 A、they have no other choice
B、they think they can get the container for free
C、the container is too attractive
D、they believe the cost of the container is included in the cost of the product
答案B
解析 本题是一道具体细节题。问人们可能会买用杯子或盘子包装的产品的原因是什么。根据文章第二段内容，人们宁愿购买用可以再使用的杯子或盘子包装的产品，因为他们相信，这个容器是不花钱的。由此可知，本题的正确答案应是B“因为他们认为可以免费得到这个容器”。
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