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  3. Apple developers aren’t the only ones who greeted the iPad’s release with gratitude and optimism. The textbook industry,too,sees

Apple developers aren’t the only ones who greeted the iPad’s release with gratitude and optimism. The textbook industry,too,sees

admin2012-07-11  2
问题     Apple developers aren’t the only ones who greeted the iPad’s release with gratitude and optimism. The textbook industry,too,sees it as a way to persuade customers away from the used-book market,boost profits,and help students learn better.
    Of course, it will not happen overnight. " It’s a slow-moving pharmaceutical (制药的) market" , says Matt Maclnnis,the CEO of Inkling,a startup working on digital textbooks. "The professor writes a prescription (药方), and the student goes to fill it. " However, there are already digital textbooks available, and their numbers are expected to grow: CourseSmart, a San Mateo, Calif. , company collectively owned by five of the biggest textbook publishers, has 6,000 educational titles for sale in digital format. But its electronic books are little more than scanned versions of printed works. A CourseSmart e-book includes some neat functions, like search capability and digital note-taking, but for the most part, it has few advantages over a traditional textbook other than weight and price. That’s where a company like Inkling comes in. Inkling and its competitors are working with the textbook publishers to bring their books onto the iPad and other future devices. The aim, says Inkling’s MacInnis, is to harness all the advantages of a multitouch,Web-enabled slate. That means chemistry students won’t just see an illustration of a benzene (苯) molecule;they’ll spin and rotate a three-dimensional model of one.
    Last but not least, bringing texts onto a digital platform provides an opportunity to make the book as social as the classroom. For instance,a student can choose to follow another’s "note stream" ,or view a heat map of the class’s most-highlighted passages. Professors get real-time information on how much of the reading assignment the class actually did, or whether a particular review problem is tripping up large numbers of students. All that comes on top of the cost savings: even these advanced digital textbooks will cost less than their print equivalents and some will even come " unbundled," allowing students to buy the individual chapters they need most for a small fraction of the cost of a full textbook.
    But what about the students? " Technology is never the silver bullet, but it can sometimes be the bullet," says Diana Rhoten, an education researcher and cofounder of Startl, which invests in innovative education companies. She notes that different students have different learning styles. " In a digital book, I have all of those patterns available to me," she says. " That is huge. Customization is going to have a great impact on learning. " And if it means getting an A in organic chemistry,paying $ 500 for an iPad seems like a smart choice.
To the students,technology "can sometimes be the bullet" because______.
选项 A、different students have different learning habits
B、customization has a great impact on learning
C、the students can’t catch up with its fast development
D、it strikes the students in bulk like bullet shooting
答案A
解析 事实细节题。原文最后一段第二句出现Technology is never the silver bullet，but it can sometimes be the bullet，这句话出自戴安娜·罗丁之口，她的意思是技术的好坏是由具体情况决定的，她认为同一种方法并不一定适合所有人。因此，A)“不同的学生有不同的学习习惯”，符合题意，故为本题答案。B)“定制化服务对学习产生了极大的影响”和C)“学生跟不上技术的快速发展”，均不符合题意，排除；D)“技术像批量发射的子弹一样袭击学生”是对原文的字面理解，故排除。
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